Insight into BCAA popularity via Google Trends

BCAAs: 3 Trends That Google Didn’t Miss

This post was originally written as a submission for Nutritional Outlook Magazine.

Thanks to the Internet, we can gain a better understanding of almost anything these days and market trends are no exception, including those in the world of sports nutrition. Continue reading

Pet Supplements

Vitamins for Fido: The Growing Popularity of Pet Supplements

For a more and more consumers, making decisions that support their own health as well as the health of those they care about has become a top priority – which could explain why we’re seeing a significant surge in the number of health products (especially dietary supplements) that have been crafted with man’s furrier and four-legged (but no less loved) members of the family in mind.

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Are you dietary supplements reaching millennials?

Is your dietary supplement brand reaching millennials?

Millennials are an interesting bunch. At the moment, a consumer earns the “millennial” designation if they were born between 1981 and 1997. That’s an absolutely massive swath of the population (a swath that currently includes about 75.4 million Americans). Here’s the big question: In an increasingly millennial-centric market, does your dietary supplement brand have what it takes? Continue reading


Are you making this dietary supplement flavoring mistake?

You’re there. You know exactly what the next supplement in your product line will be. At this point you’ve got everything that you could possibly need – a high-quality formula, you’re ideal contract manufacturer, product packaging and labels – everything. On top of it all, your new supplement product is flavored perfectly. It’s got an out of the box flavor that tastes great. What more could you possibly need? Continue reading

Bone Broth Protein Powder Supplements

What are bone broth protein powders?

Bone broths are nothing new. If we’re being technical about things, humans have incorporated animal and livestock bones into cooking (and by extension nutrition) for thousands of years. On the other hand, bone broth protein powders are a bit more recent – and by recent I mean that up until about six months ago hardly anyone was talking about them.

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5 Tips for Making Your Supplement Brand a Social Media Hit

Author Stephanie Lee

About the Author: Stephanie Lee enjoys writing about balancing fitness, health, productivity, and travel.

There’s no denying that the supplements industry is a hard market to penetrate, but every successful company has to start somewhere.

In today’s digital age, even a new player to the supplement game can cultivate a loyal customer base with the power of social media. There are no “secrets” per se, but there are certainly better methods. We’ll be taking a look at several tried-and-true methods that have helped numerous supplement brands dive into crowded waters and make a big splash on social media. Continue reading


Can you name the top performing dietary supplements?

In a market that’s constantly changing, it can be difficult to gauge the different between the supplement superstars, rising stars, and falling stars. Can you recognize the top selling dietary supplements of the moment? Continue reading

What Athletes Want - 3 Must-Consider Strength and Conditioning Supplements

What Athletes Want: 3 Must-Consider Strength & Conditioning Supplements

Author - Aja Campbell

Written By Aja Campbell CrossFit Coach, founder and owner of ATTAGIRL NY, food + beverage enthusiast, and lover of all things covered in fur with wet noses.

In the ever-evolving world of Strength & Conditioning training, proper supplementation equals results – which begs the question: With long and short term fitness goals that can run the gamut, which supplements are athletes actually interested in? Continue reading

10 Dietary Supplement Predictions for 2016 into 2017 - PART TWO

10 Dietary Supplement Predictions for 2016 into 2017 – PART TWO

From new ingredients to the trendiest of dietary supplement trends, we’re taking a closer look at the top dietary supplement and nutraceutical stories of 2016 (so far)! We’re diving into Part TWO of our “10 Predictions” installment!
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10 Dietary Supplement Predictions for 2016 into 2017 – PART ONE

From new ingredients to the trendiest of dietary supplement trends, we’re taking a closer look at the top dietary supplement and nutraceutical stories of 2016 (so far) that we think will march their way straight into 2017!
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