All owners of nutritional supplement companies, regardless of the products they are selling, ultimately share the same goal – to craft a high-quality product that can hold its own among a supplement sea full of competitors! Along with working with high-quality ingredients and good manufacturing practices from the start, there are several ways to help your product stand out from the crowd.
With that said, we’ve handpicked our 3 tips for marketing your nutritional supplements line and shared them with you below:
Great Packaging and Label Design
You can’t expect a nutritional supplement to perform well (in the sales sense of the word) if it never makes its way off the shelf! Having an eye-catching label or packaging design can make all the difference.
Before you even consider enlisting the help of a graphic designer, you may want to consider designating a little time to market research. Evaluating the packaging and design choices of your competitors is a great way to help your team craft great artwork for your product that doesn’t blend in with the packaging or color choices being used by your top competitors.
Like we’ve mentioned in the past, though working with a good graphic designer who doesn’t specialize in creating labels and packaging for dietary supplements may save you a dollar or two in the short-term, there are few things more frustrating (or costly) than having to reprint a set of dietary supplement labels because there was an error, incorrect formatting, or because they weren’t FDA compliant.
Making the decision to work with a graphic designer from the start who knows the dietary supplement industry is a simple way to safeguard against lost time, money, and resources.
Know Who You’re Trying to Reach
When it comes to launching a successful nutritional supplement or dietary sports supplement product, having a basic idea of who your target customers are isn’t always enough. This is another key component of a strong business plan that’s almost always improved with some extra research and development.
At the end of the day, it’s important that your finished dietary supplement meets your needs and needs of your customers.
Have a Strong Digital Presence
Whether you’re looking to market to a younger or older demographic, the value of a strong digital presence cannot be understated. When it comes to bringing your brand to the digital frontier it’s worth remembering that marketing studies (and a number or brands) have been able to demonstrate, time and again, that authenticity and transparency can go a long way when trying to connect with your customers out in the digital-sphere.
Put Our Dietary Supplement Marketing Tips to Work!
While there are potentially dozens of ways for you to market your nutritional supplements, our 50+ years of combined nutraceutical industry experience leads us to believe that following these three dietary supplement marketing tips will help distinguish your products from the rest.