The Only 4 Tips You Need For Your Supplement Marketing Strategy
All owners of nutritional supplement companies, regardless of the products they’re selling, ultimately share the same goal – to craft a high-quality product that can hold its own among a supplement sea full of competitors! Besides working with high-quality ingredients and good manufacturing practices from the start, there are several ways to market your own supplement business and help your product stand out from the crowd.
While there are potentially dozens of supplement marketing strategies, our years of combined nutraceutical industry experience have helped us identify the dietary supplement marketing tips that may help you distinguish your products from the rest.
How to Advertise Your Supplement Business
Here are our tips for marketing your dietary supplements line.
Don’t Underestimate the Power of Supplement Package Design
More than 65% of people say they have tried out a new product based on packaging! You can't expect a nutritional supplement to perform well (in the sales sense of the word) if it never makes its way off the shelf! Having an eye-catching label or packaging design can make all the difference.
Before you even consider enlisting the help of a graphic designer, you may want to consider designating a little time to market research. Evaluating the packaging and design choices of your competitors is a great way to help your team craft great artwork for your product that doesn't blend in with the design or color choices being used by your top competitors.
Be creative. Leveraging your product’s label and packaging real estate in a unique way can make all the difference.
Have Accurate and FDA Compliant Supplement Labels
Like we've mentioned in the past, though working with a good graphic designer who doesn't specialize in creating labels and packaging for dietary supplements may save you a dollar or two in the short-term, there are few things more frustrating (or costly) than having to reprint a set of dietary supplement labels because there was an error, incorrect formatting, or because they weren’t FDA compliant. Research has suggested that featuring FDA compliant and approved claims on a supplement products label can improve sales by as much as 20 percent!
To know more about how to make your label FDA-compliant check out our infographic.
Making the decision to work with a graphic designer from the start who knows the dietary supplement industry is a simple way to safeguard against lost time, money, and resources.
Don’t Just Know Your Target Audience – Know Them Better
When it comes to launching a successful nutritional supplement or dietary sports supplement product, having a basic idea of who your target customers are isn't always enough. This is another key component of a strong business plan that's almost always improved with some extra research and development.
At the end of the day, it's important that your finished dietary supplement meets your needs and needs of your customers.
Use the Internet to Promote Your Nutritional Supplement
Today, 70% of Americans use the Internet to access information that could help them make better health decisions. And that’s why you would want to know how to market supplements online! Whether you're looking to market to a younger or older demographic, the value of a strong digital presence cannot be understated. When it comes to bringing your brand to the digital frontier it's worth remembering that marketing studies (and a number or brands) have been able to demonstrate, time and again, that authenticity and transparency can go a long way when trying to connect with your customers out in the digital-sphere.
Another thing that’s important to note: When it comes to digital marketing, today’s supplement marketer can’t afford to ignore social media.
How to Market Your Supplements
Some suggestions worth exploring include:
- Leveraging fans, stars & influencers on social media
- Video marketing
- Affiliate marketing programs
For more information, read our simple 10-step guide for starting a dietary supplement company. We provide you with tips on how to identify your target audience, guidance on how to select the right dietary supplement manufacturer, ideas for designing your supplement label, and much more!
PLUS, we've created a FREE competition analysis template to help you complete a thorough audit of your direct and indirect competitors!
Put Our Dietary Supplement Marketing Tips to Work!
If you weren’t already brimming with marketing ideas for your supplement, these tips can serve as a great place to start!