In the Nutraceutical Industry, most consumers don’t purchase health supplements because of what’s inside the bottle – they purchase supplements because they’re looking for a solution.
What’s the most common reason why a consumer will choose one ‘Brand A’ over ‘Brand B’? Because they’ve heard Brand A’s message: They know how it’s made, what it’s intended to do, and – most importantly – they know how Brand A can help them solve their problem.
Don’t let your brand become ‘Brand B.’
Here are five common branding mistakes that owners of nutraceutical companies must avoid making: