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Bodybuilding Supplement Industry - Opportunities and Trends

Last updated: January-24,2023

Bodybuilding Supplement Industry Trends

According to Grand View Research (GVR), the global sports nutrition market was valued at $15.6 billion in 2019 and is expected to grow at a CAGR of 8.9%[i] by 2027. GVR also reported that 43.8% of gym-goers rely on dietary supplements. According to dietary supplement industry statistics, the demand for sports supplements in general and bodybuilding supplements, in particular, is expected to grow exponentially in the coming years.

This article discusses the market opportunities, statistics, and industry trends for bodybuilding supplements that new and existing brand owners can benefit from. Keep scrolling to read more.

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Bodybuilding Supplement Industry Statistics

According to a 2020 bodybuilding supplement statistic, 80.1% of gym-goers opted for protein supplements, and 36.8% relied on BCAAs (Branched-Chain Amino Acids).[ii]

A national survey of about 21,000 U.S. college athletes reported that 28.6% consumed energy drinks and shots, 12.1% chose amino-acid complexes, 41.7% opted for protein products, and 14% preferred creatine.[iii]

Some of the primary driving factors for industry growth include

  • increasing awareness among consumers about appropriate nutrition intake
  • increasing demand for dietary supplements and energy drinks among bodybuilders
  • rising disposable income
  • the growing number of fitness centers and gyms

In addition to this, demographic data about the base of the workout supplement market revealed that it is shifting from core athletes and bodybuilders to recreational users who wish to adopt a healthier lifestyle. This transition has created promising opportunities for market growth across the globe.

Workout Supplement Market Sub-Segment Statistics

Workout supplements consist of various dietary supplements, including protein supplements, pre-workout supplements, post-workout supplements, BCAAs, and more.

Protein Supplement Market

The global protein supplement market size is estimated to reach $32.6 billion by 2027, with a CAGR of 8.0%. Increasing obesity concerns besides the rising preference for protein-rich products for maintaining health are the primarily responsible factors. Asia-pacific is estimated to lead the growth.[iv]

Personal ownership of wellness due to rising healthcare costs, changing consumption patterns to suit the busy lifestyles is further expected to contribute to market growth.

Pre-Workout Supplement Market

The pre-workout supplement market size was $12.6 billion in 2019.[v] It’s expected to reach a whopping $23.8 billion by 2027, growing at a CAGR of 8.3%.[vi] [vii] Rising adoption of healthy lifestyles besides increased self-diagnosis for deficiency and self-analysis kits is expected to drive the pre-workout market size growth.

Pre -workout supplement ingredients consist of beta-alanine (to control muscle fatigue), caffeine (to elevate energy), creatine (to improve performance), Nitric Oxide (NO – to maintain normal blood vessel function), and BCAAs (to reduce protein breakdown).

While North America is estimated to hold the largest market share, Asia Pacific is expected to be the fastest-growing market during 2020-2027.

Market Analysis by Source

In 2019, animal protein supplements had a market share of 67.9%, thanks to the growing popularity of whey protein supplements (among bodybuilders and athletes) and its rich essential amino acid profile.

Plant-based protein supplements are expected to be the fastest-growing category and are estimated to reach $11.05 billion in 2027 with a CAGR of 8.8%.[viii] The increasing trend of sustainability and health and rising investments in plant-based food businesses are expected to lead to market growth.

Allergies associated with plant-based protein sources such as wheat and soy are posing challenges for the profit boundaries. Product-wise, the soy segment is estimated to dominate the market due to its associated benefits like:

  • support for bone mineral density and metabolism
  • maintain healthy cholesterol levels already in a normal range
  • promote healthy immune function

Market Analysis by Form

The bodybuilding supplement forms consist of powder, capsules/tablets, and ready to drink supplements. The bodybuilding powder supplement market will continue to contribute to the largest market share in the coming years due to its easy availability, customization, consumption, and higher absorption rate. On the other hand, ready to drink supplements are projected to grow the fastest due to today's consumers hectic lifestyles and growing popualrity of the products in this category.

What Are the Latest Trends in Bodybuilding Supplements?

If you are interested in either starting or growing your brand of bodybuilding supplements, it’s recommended that you pay close attention to these latest industry trends.

  • Recovery Supplements – Post-workout supplements for recovery are essential for gaining the full benefit of your workout and are among the top trends of 2020.[ix] [x] [xi]
  • Label Transparency – Consumers are increasingly preferring ‘Clean Label,’ eco-friendly and sustainable products and are willing to pay a premium.[xii]
  • Pre Workout Trends – Pre-workout supplements are in great demand due to their benefits, such as increased focus, control, and strength during the workout.
    • Ready to Drink (RTD) Supplements - RTD pre-workout supplements are trending due to their convenience besides quick absorption and lean muscle support.
    • Multi-ingredient Pre-Workout Supplements (MIPS) - MIPS contain a combination of ingredients such as beta-alanine, nitrates, BCAAs, creatine, and more for enhanced acute exercise efficiency. MIPS is further accelerating the pre-workout supplement market growth.

Is the Bodybuilding Supplement Industry Too Saturated to Succeed In?

Today, the bodybuilding industry is not restricted to professionals. With an increasing number of health-conscious consumers, the market presents promising opportunities for new and existing bodybuilding supplement brand owners. What’s essential is to follow the latest trends and devise a supplement formula that can appeal to your target audience.

Working with an experienced bodybuilding supplement manufacturer can make all the difference when it comes to distinguishing your product from the rest of the pack. NutraScience Labs' knowledgeable production specialists and food scientists will help you create an exceptional bodybuilding supplement that's expertly formulated and flavored to succeed in today's competitive market. We also offer a suite of in-house packaging, labeling and fulfillment services that are designed to save you time, money, and stress - allowing you to bring your product to the market faster than your competitors!

For more information, call at 855-492-7388 to speak with one of our knowledgeable representatives or send us your request to receive a free manufacturing price quote!


[i] https://www.grandviewresearch.com/industry-analysis/sports-nutrition-market

[ii] https://moderngentlemen.net/supplement-industry-statistics/#:~:text=According%20to%20a%202020%20study,gym%2Dgoers%20use%20dietary%20supplements.&text=Moreover%2C%2080.1%25%20of%20them%20have,amino%20acids%2C%20exercise%20statistics%20show

[iii] https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/

[iv] https://www.businesswire.com/news/home/20200319005426/en/Insights-into-the-Global-Protein-Supplements-Market-2020-to-2027

[v] https://www.grandviewresearch.com/industry-analysis/pre-workout-supplements-market

[vi] https://www.prnewswire.com/news-releases/pre-workout-supplements-market-size-worth-23-8-billion-by-2027-grand-view-research-inc-301033919.html

[vii] https://www.prnewswire.com/news-releases/plant-based-protein-industry-outlook-2020-2027-analysis-of-wheat-soy-pea-and-other-protein-products-300986785.html

[viii] https://www.sixstarpro.com/training/fitness-trends-2021/

[ix] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5932411/

[x] https://redleafnutrition.com/blogs/5-supplement-trends-in-2020/

[xi] https://www.nutrasciencelabs.com/blog/probiotic-supplements-market-opportunities-and-industry-trends

[xii] https://globalriskcommunity.com/profiles/blogs/common-ingredients-and-emerging-trends-of-pre-workout-supplements

December 18th, 2020

About the Author:

Vincent Tricarico

Vincent Tricarico is currently the Vice President of Contract Manufacturing at NutraScience Labs. With nearly 20 years of direct-to-consumer and business-to-business experience, Mr. Tricarico is a respected executive in the dietary supplement industry and is well-known for his ability to consistently build and grow successful teams that produce results. Over the years, his work has been published in many industry trade publications, such as Natural Products Insider, Nutritional Outlook, and WholeFoods Magazine.