Category Archives: Before the Curve

The New Norm for Dietary Supplement Labeling?

The New Norm for Dietary Supplement Labels (?)

“All natural,” gluten-free, allergen-free, non-GMO, organic, sustainably sourced – arguably, almost every dietary supplement trend that’s made headlines over the last year can fit snuggly within the parameters of this “trend.” Why the quotation marks around ‘trend’? Because is looks like this particular movement may be here to stay.  Continue reading

East Meets West: Ayurveda-Inspired Supplement Trends

East Meets West: Ayurveda-Inspired Supplements Trends

For nearly two millennia, Ayurveda and Ayurvedic medicine have played key roles in shaping the medicinal history of the Indian subcontinent. Most recently, Ayurveda has managed to jump both centuries and oceans – ultimately finding its way into the world of modern nutritional and dietary supplements.
Continue reading


Is Astaxanthin Making a Comeback?

Are you familiar with this flamingo-dying carotenoid? In the five years since its 2011 popularity spike, astaxanthin has lived a fairly quiet existence within the nutritional supplement community – until recently, that is. Continue reading

Would you try these 4th of July-inspired dietary supplement flavors?

Would you try these 4th of July-inspired dietary supplement flavors?

With Independence Day coming up this Monday, we can’t help but wonder: Would you try these 4th of July inspired supplement flavors? Continue reading

Microbiomes and dietary supplements: what you need to know

Microbiomes & Dietary Supplements: What You Need to Know

Is it possible to not take note of a unique ecosystem consisting of billions or trillions of microscopic flora seriously – especially when there’s a growing body of research suggesting that those micro-flora may be key players in how our bodies process food, nutrients and dietary supplements? Continue reading

Are probiotics the key to helping athletes fight frequent infections?

Are probiotics the key to helping athletes fight frequent infections?

Getting regular exercise is great! But as it turns out, the stress and exertion associated with frequent exercise may leave athletes more susceptible to catching upper respiratory infections (like the common cold)1. According to one recent study, probiotics may be able to provide fitness enthusiasts with some relief…

Continue reading

Maca - The 'Peruvian Ginseng'

Maca: The “Peruvian Ginseng”

If you’re one for keeping up with the latest health and wellness news, then chances are maca (not to be confused with the popular green tea powder “matcha”) has made its way across your radar. Continue reading

Branching Out - BCAAs are on the Rise

Branching Out: BCAAs Are on the Rise

Earlier this week, we sat down with our production specialists and asked them which sports supplement ingredients we should be watching. From there we decided to turn to social media and the king of the search engines, Google, to see what the rest of the industry (and consumers) had to say. What did we find? Overwhelming evidenced that BCAAs (branch chained amino acids) are on the rise. Continue reading

The Benefits of Plant-Based Omega-3s

The Benefits of Plant-Based Omega-3s

Omega-3s, some of the most commonly recognized essential fatty acids (EFA), have become staples of the dietary supplement and natural product industries. Known for supporting regular cell processes, hormone production, and helping to reduce inflammation, the Omega-3 family has also been recognized as the key component for balancing the excessive amounts of Omega-6 EFA that we can get thanks to our corn and soy-heavy diets. Traditionally, Omega-3 supplements have been derived from fish or krill oils; but thanks in part to an increasingly troubled marine ecosystem and increased consumer demand for plant-based alternatives, another source of Omega-3s is slowly making its way into the spotlight… Continue reading