Category Archives: Trending

Dietary Supplement Predictions for 2018

Dietary Supplement Predictions for 2018

No, there’s nothing wrong with you computer screen and no, we didn’t make a typo. Even though 2017 has only just begun, we couldn’t help but set our eyes to the horizon and consider what 2018 might have in store for the dietary supplement industry. Continue reading


What is Ashwagandha?

Along with being incredibly fun to say, ashwagandha is one of several herbs linked to India’s Ayurvedic system of health care that we’ve seen jump into the global nutraceutical mainstream. Now that ashwagandha’s made its way into the dietary supplement spotlight, there’s one key question worth asking: What’s the story behind this 3,000-year-old supplement? Continue reading


Trending Supplement Ingredients: Algae

They may be small, but they sure can pack a punch! Rising from the waters and coming to a  formula near you, let’s take a closer look at how this versatile ingredient is finding its way into 2016s hottest dietary supplement products! Continue reading


Supplement Trends: Declining Multivitamin Use and Other Opportunites

Multivitamins have been staples of the supplemental nutrition industry for decades. Even in recent years, multivitamins have accounted for a significant portion of yearly supplement sales. Continue reading

Are you dietary supplements reaching millennials?

Is your dietary supplement brand reaching millennials?

Millennials are an interesting bunch. At the moment, a consumer earns the “millennial” designation if they were born between 1981 and 1997. That’s an absolutely massive swath of the population (a swath that currently includes about 75.4 million Americans). Here’s the big question: In an increasingly millennial-centric market, does your dietary supplement brand have what it takes? Continue reading

What Athletes Want - 3 Must-Consider Strength and Conditioning Supplements

What Athletes Want: 3 Must-Consider Strength & Conditioning Supplements

Author - Aja Campbell

Written By Aja Campbell CrossFit Coach, founder and owner of ATTAGIRL NY, food + beverage enthusiast, and lover of all things covered in fur with wet noses.

In the ever-evolving world of Strength & Conditioning training, proper supplementation equals results – which begs the question: With long and short term fitness goals that can run the gamut, which supplements are athletes actually interested in? Continue reading

10 Dietary Supplement Predictions for 2016 into 2017 - PART TWO

10 Dietary Supplement Predictions for 2016 into 2017 – PART TWO

From new ingredients to the trendiest of dietary supplement trends, we’re taking a closer look at the top dietary supplement and nutraceutical stories of 2016 (so far)! We’re diving into Part TWO of our “10 Predictions” installment!
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By the Numbers: Sports Nutrition & Dietary Supplements

By the Numbers: Sports Nutrition & Dietary Supplements

The numbers are in and it looklike Sports Nutrition is going to continue to hold its title as one of the fastest growing supplement categories. Let’s take a closer look at TechNavio’s June 2016 survey series to see where the numbers – and the opportunities – sit… Continue reading

East Meets West: Ayurveda-Inspired Supplement Trends

East Meets West: Ayurveda-Inspired Supplements Trends

For nearly two millennia, Ayurveda and Ayurvedic medicine have played key roles in shaping the medicinal history of the Indian subcontinent. Most recently, Ayurveda has managed to jump both centuries and oceans – ultimately finding its way into the world of modern nutritional and dietary supplements.
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