Millennials are an interesting bunch. At the moment, a consumer earns the “millennial” designation if they were born between 1981 and 1997. That’s an absolutely massive swath of the population (a swath that currently includes about 75.4 million Americans). Here’s the big question: In an increasingly millennial-centric market, does your dietary supplement brand have what it takes? Continue reading
In the ever-evolving world of Strength & Conditioning training, proper supplementation equals results – which begs the question: With long and short term fitness goals that can run the gamut, which supplements are athletes actually interested in? Continue reading
From new ingredients to the trendiest of dietary supplement trends, we’re taking a closer look at the top dietary supplement and nutraceutical stories of 2016 (so far)! We’re diving into Part TWO of our “10 Predictions” installment!
The numbers are in and it looks like Sports Nutrition is going to continue to hold its title as one of the fastest growing supplement categories. Let’s take a closer look at TechNavio’s June 2016 survey series to see where the numbers – and the opportunities – sit… Continue reading
For nearly two millennia, Ayurveda and Ayurvedic medicine have played key roles in shaping the medicinal history of the Indian subcontinent. Most recently, Ayurveda has managed to jump both centuries and oceans – ultimately finding its way into the world of modern nutritional and dietary supplements.
Are you familiar with this flamingo-dying carotenoid? In the five years since its 2011 popularity spike, astaxanthin has lived a fairly quiet existence within the nutritional supplement community – until recently, that is. Continue reading
Along with other plant-based supplement products, greens powders and blends are quickly becoming some of the most popular supplements on the market. Whether you’re preparing to manufacturer your own blend or purchase the right blend for your needs, you may want to consider these green myths… Continue reading
If you were to recognize dietary supplement manufacturing as a “journey” rather than a “process,” you might not be wrong. For even the most seasoned nutraceutical industry insiders, some pitfalls easier to stumble into than others, including a certain probiotic manufacturing oversight… Continue reading
Is it possible to not take note of a unique ecosystem consisting of billions or trillions of microscopic flora seriously – especially when there’s a growing body of research suggesting that those micro-flora may be key players in how our bodies process food, nutrients and dietary supplements? Continue reading
If you’re at all familiar with nutraceutical industry, you know (probably all too well) that there’s one question that’s almost always on people’s minds: What’s going on in the industry today and what’s going to happen tomorrow? In an effort to offer some insight into what the answer or answers to this question might be, we’ve gone ahead and surveyed the digital landscape of the nutraceutical industry as of June 2016. Continue reading