Lately, the nutraceutical industry has found itself under some serious scrutiny. It seems like there’s a new story every other week, shining the spotlight on a once trusted supplement brand that’s been featuring products that have failed to meet manufacturing standards or best practices. Continue reading
Starting a supplement line is more work than it seems. The reason why? Because putting the product in the bottle is the easiest part of the process.
The hard part is turning a good product idea into a good business, which calls for a much larger set of skills. Distribution, marketing, legal matters, customer service, financial planning and your sales process all have to be in sync for the project to work. Continue reading
When was the last time you really took a good hard look at your line of sports nutrition supplements? There’s no doubt that on the first day that they arrived from the manufacturer they were high-quality sports supplements, but is that still the case today? It can be all too easy for supplement formulations, especially sports supplements formulations, to fall behind the curve. Continue reading
Whether you have your own full-scale supplement line or a few standalone products, there’s a good chance that you’ve dealt with this all too common question at least once: Is it better (read: more cost effective, timely, and generally beneficial) to manufacture dietary supplement products in the U.S. or overseas? Continue reading
Five Branding Mistakes Nutraceutical Companies Must Avoid Making
Believe it or not, most nutraceutical companies are little more than their brand. It’s hard to patent your product and you’re required by law to list the ingredients on the label. So everyone in the world, including your competitors, knows what’s in it.
While your formula matters, most manufacturers have product development specialists that are pretty good at reverse engineering even the most exotic ingredient and flavor combinations. So no matter how clever you are, you might not be as far ahead of the pack as you think.
A good formula is essential, but not sufficient for real differentiation. It has to be partnered with a marketing strategy that hits the right people at the right time.
Think of the most successful products you want to emulate. Chances are there are plenty of similar products out there that do the same thing.
People don’t buy health supplements because of what’s inside the bottle. They buy them because they want to address a certain issue or issues.
Knowing who these people are, what issues they’re trying to target,how your product presents a solution, and how you’re going to reach these people is the essence of branding. With good branding you can make lots of other mistakes and still be okay.
So with that being said, Jonathan Bechtel from Health Kismet has compiled the 5 branding mistakes owners of nutraceutical companies must avoid making. Go ahead and download your free tip sheet now.
The Controversy Over Vinpocetine and Picamilon – What You Need To Know
Perhaps you have recently read or heard that Claire McCaskill, senior United States Senator from Missouri and the ranking member of the US Senate Special Committee on Aging, has called for the FDA to suspend sales of supplements containing the cognitive enhancers vinpocetine and picamilon, pending an investigation. If you’re wondering what this is all about, read on. Continue reading
Weight Management Supplements: The “Cold Truth” Why New Year’s Resolutions Fail
According to a study published earlier this year by The Nielsen Company, the top two New Year’s resolutions people make are related to staying fit and healthy, and losing weight.1
Give Your Customers the Gift of a Healthy Immune System This Holiday Season
- The immune response isn’t as effective during the colder months (compared to warmer months.) 1
- Chronic stress (prevalent during the holidays) can cause almost all measures of immune system function to drop across the board. 2
- A poor diet (not unusual during the holidays) can compromise immune response. 3
Of course the last thing you want is for your immune system to be weakened during the holidays, yet this is all too often the case and may result in the upper respiratory tract function at a less than optimal level. 4 However, there is something that can be done to help. It’s called beta 1,3/1,6 glucan. Continue reading
Three Predictions for the Nutraceuticals Industry in 2016
The nutraceutical industry is an interesting dichotomy between staple materials that have been purchased for decades, and the hottest new material made popular by Dr. Oz et al. Then there are industry-specific regulatory and product category trends that are worth tracking – although it’s not always clear which are the relevant trends. The following three predictions for the nutraceutical industry in 2016 will help you keep track. Continue reading
You hear comments in mainstream media like “the dietary supplement industry is not regulated” all the time, yet these comments and claims couldn’t be further from the truth! Currently, there are dozens of laws and regulations in place to oversee the dietary supplement industry. Among those regulations are GMPs. Understanding what GMPs are, exactly, can prove confusing for industry newcomers and brand owners who may be starting a supplement company for the first time. In an effort to help, we’ve answered the five most common questions asked by brand owners about GMPs.