Category Archives: What’s Hot In The Industry

Insight into BCAA popularity via Google Trends

BCAAs: 3 Trends That Google Didn’t Miss

This post was originally written as a submission for Nutritional Outlook Magazine.

Thanks to the Internet, we can gain a better understanding of almost anything these days and market trends are no exception, including those in the world of sports nutrition. Continue reading

Are you dietary supplements reaching millennials?

Is your dietary supplement brand reaching millennials?

Millennials are an interesting bunch. At the moment, a consumer earns the “millennial” designation if they were born between 1981 and 1997. That’s an absolutely massive swath of the population (a swath that currently includes about 75.4 million Americans). Here’s the big question: In an increasingly millennial-centric market, does your dietary supplement brand have what it takes? Continue reading

Bone Broth Protein Powder Supplements

What are bone broth protein powders?

Bone broths are nothing new. If we’re being technical about things, humans have incorporated animal and livestock bones into cooking (and by extension nutrition) for thousands of years. On the other hand, bone broth protein powders are a bit more recent – and by recent I mean that up until about six months ago hardly anyone was talking about them.

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5 Tips for Making Your Supplement Brand a Social Media Hit

Author Stephanie Lee

About the Author: Stephanie Lee enjoys writing about balancing fitness, health, productivity, and travel.

There’s no denying that the supplements industry is a hard market to penetrate, but every successful company has to start somewhere.

In today’s digital age, even a new player to the supplement game can cultivate a loyal customer base with the power of social media. There are no “secrets” per se, but there are certainly better methods. We’ll be taking a look at several tried-and-true methods that have helped numerous supplement brands dive into crowded waters and make a big splash on social media. Continue reading

What Athletes Want - 3 Must-Consider Strength and Conditioning Supplements

What Athletes Want: 3 Must-Consider Strength & Conditioning Supplements

Author - Aja Campbell

Written By Aja Campbell CrossFit Coach, founder and owner of ATTAGIRL NY, food + beverage enthusiast, and lover of all things covered in fur with wet noses.

In the ever-evolving world of Strength & Conditioning training, proper supplementation equals results – which begs the question: With long and short term fitness goals that can run the gamut, which supplements are athletes actually interested in? Continue reading

10 Dietary Supplement Predictions for 2016 into 2017 - PART TWO

10 Dietary Supplement Predictions for 2016 into 2017 – PART TWO

From new ingredients to the trendiest of dietary supplement trends, we’re taking a closer look at the top dietary supplement and nutraceutical stories of 2016 (so far)! We’re diving into Part TWO of our “10 Predictions” installment!
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6 Simple Tips for Finding The Right Dietary Supplement Contract Manufacturer

You want to create a dietary supplement. You have your concept, you’ve done the homework, and now  you’re finally ready to start working through your list of (potential) contract manufacturing partners. There’s just one tiny problem – you have no idea how you’re going to find the right manufacturer for your project… Continue reading


In the Know: Dietary Supplement News July 25th-29th, 2016

Are you in the know? We’re discussing some of the supplement stories and news that captured the nutraceutical industry’s attention between Monday, July 25th and today, Friday, July 29th.  Continue reading

The New Norm for Dietary Supplement Labeling?

The New Norm for Dietary Supplement Labels (?)

“All natural,” gluten-free, allergen-free, non-GMO, organic, sustainably sourced – arguably, almost every dietary supplement trend that’s made headlines over the last year can fit snuggly within the parameters of this “trend.” Why the quotation marks around ‘trend’? Because is looks like this particular movement may be here to stay.  Continue reading

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How To Brand Your Dietary Supplement Product

You’ve spent hundreds (if not thousands) of hours working with your dietary supplement product – especially on the manufacturing process. But at this point, have you given enough attention to your dietary supplement product’s brand? Continue reading