No, there’s nothing wrong with you computer screen and no, we didn’t make a typo. Even though 2017 has only just begun, we couldn’t help but set our eyes to the horizon and consider what 2018 might have in store for the dietary supplement industry. Continue reading
Along with being incredibly fun to say, ashwagandha is one of several herbs linked to India’s Ayurvedic system of health care that we’ve seen jump into the global nutraceutical mainstream. Now that ashwagandha’s made its way into the dietary supplement spotlight, there’s one key question worth asking: What’s the story behind this 3,000-year-old supplement? Continue reading
They may be small, but they sure can pack a punch! Rising from the waters and coming to a formula near you, let’s take a closer look at how this versatile ingredient is finding its way into 2016s hottest dietary supplement products! Continue reading
Multivitamins have been staples of the supplemental nutrition industry for decades. Even in recent years, multivitamins have accounted for a significant portion of yearly supplement sales. Continue reading
More than just a health and beauty component, this protein rich dietary supplement ingredient has woven its way into the sports nutrition and full-body wellness scenes. Continue reading
Millennials are an interesting bunch. At the moment, a consumer earns the “millennial” designation if they were born between 1981 and 1997. That’s an absolutely massive swath of the population (a swath that currently includes about 75.4 million Americans). Here’s the big question: In an increasingly millennial-centric market, does your dietary supplement brand have what it takes? Continue reading
Bone broths are nothing new. If we’re being technical about things, humans have incorporated animal and livestock bones into cooking (and by extension nutrition) for thousands of years. On the other hand, bone broth protein powders are a bit more recent – and by recent I mean that up until about six months ago hardly anyone was talking about them.
There’s no denying that the supplements industry is a hard market to penetrate, but every successful company has to start somewhere.
In today’s digital age, even a new player to the supplement game can cultivate a loyal customer base with the power of social media. There are no “secrets” per se, but there are certainly better methods. We’ll be taking a look at several tried-and-true methods that have helped numerous supplement brands dive into crowded waters and make a big splash on social media. Continue reading
In the ever-evolving world of Strength & Conditioning training, proper supplementation equals results – which begs the question: With long and short term fitness goals that can run the gamut, which supplements are athletes actually interested in? Continue reading