No, there’s nothing wrong with you computer screen and no, we didn’t make a typo. Even though 2017 has only just begun, we couldn’t help but set our eyes to the horizon and consider what 2018 might have in store for the dietary supplement industry.
Keeping in mind everything that our industry saw in 2016 and everything that we’re expecting it to see in 2017 – we’ve got a few hunches about the ingredients, methods, and trends that we thank may be worth watching come 2018.
The demand for probiotics will continue to increase as more and more unique practical applications are discovered and tested.
So far as the world of health, supplements, and nutrition is concerned, it looks like everyone’s favorite category of “gut buggies” won’t be relinquishing it’s placing in the spotlight anytime soon.
2016 proved to be a great year for probiotics research and the probiotics market as a whole. According to one report published by Euromonitor (which we first covered here), the global probiotics market is projected to grow by a whopping 38% between now and 2021.
Compared to other the other supplements trends and ingredients influencing the market today, probiotics have a distinct advantage thanks to their inherent diversity and versatility. Probiotics have the potential to be relevant to almost every category of supplements.
While there are still a few hurdles to be jumped (primarily when it comes to the cultivation, storage, and delivery of probiotic strains), there’s no doubt that the demand for improvement and growth is there – from industry insiders and consumers alike.
Other Factors & Trends Worth Watching
Along with keeping an eye on the world of probiotics, here are few other categories and ingredients that may be worth watching.
Ingredients that fall into this category are often recognized for their versitility (among other things). We expect to see and hear a lot more about these ingredients throughout 2017 and into 2018.
The demand for minimally processed supplements continues to remain high. We wouldn’t be surprised to see the clean label “trend” become a supplement and nutrition industry standard.
Plant-based alternatives to ingredients that are traditionally derived from animal sources fall in line with several of the factors that be found to motivate today’s consumer – including the growing awareness of supplements’ environmental footprints.