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Dietary Supplements For The Elderly

Last updated: January-4,2021

Dietary Supplements For The Elderly

The demographics are changing rapidly. Life spans have increased and are likely to continue to increase. The average life expectancy of women is now at 79 and for men it is 72, according to the Harvard University Gazette. In another 50 years, the baby-boomer population is expected treble. There are currently about 79 million baby-boomers which comprise 33 percent of the adult population of America. This segment of our society has already begun making proactive health choices and relies heavily on condition-specific dietary supplements for preventive measures.

Today, you can walk through the aisles of dietary supplements in department stores and find an assortment of condition-specific supplements that target a number of health concerns. This trend has been growing for the past decade and still continues to be unabated. According to GLG market surveys, baby-boomers are the fastest-growing segment with a growth rate of 120 percent. This age group accounts for 60 percent of the consumer market for dietary supplements.

Creating The Best Baby-Boomer Supplements

What kind of dietary supplements are baby-boomers looking for? Here's a list of popular health concerns:

  • Prostate health
  • Energy boosters
  • Women's health
  • Heart health
  • Bladder (renal) health
  • Joint and bone health
  • Sexual health
  • Healthy-aging
  • Weight management
  • Mood health
  • Healthy hair
  • Vision (eye health)
  • Digestive and colonic health
  • Sleep support

Herbal supplements are known to be effective which is why older Americans are turning to such products.

Statistics show that women pay greater attention to proactive health care and play a decision-making role in meeting preventive healthcare for the family. Hence, older women form an important consumer group. Older women also have specific health care concerns and are more likely to choose dietary supplements. Bone health, menopause and peri-menopause are some condition-specific areas that are on the rise.

The American Journal of Preventive Medicine states that while women use supplements more extensively and as preventive measures, men are more likely to take dietary supplements. Condition-specific health concerns related to men are prostate health, heart health, healthy weight, stress, sleep support, and digestive health. More men than women are recorded to take beta sitosterol and lycopene - nutrients associated with prostate health and sexual health.

In 2005, Packaged Foods reported that "Long-term health benefits and prevention are the leading motivators, particularly for baby-boomers, who are big on supplementation as a means to wellness." Three years later the Nutrition Business Journal (2008) reported that 92 percent of the U.S. supplement sales in 2007 were health condition-specific products, with the top three popular categories being heart, joint and immune health.

The trend for more condition-specific health supplements is still strong. Supplement and ingredient firms remain committed to such products to meet the increasing demands. Condition-specific dietary supplements are on the rise and are expected to form a major portion in the future growth of the nutraceutical industry.

NutraScience Labs can assist you in meeting the growing demands for condition-specific health supplements for the older generation. We can help you produce quality products with ingredients that have been well researched. Our expertise in the business of nutraceutical manufacturing can help you produce a finished dietary supplement product that will help your brand stand out from the rest. Submit your free quote request or call 1-(855) 492-7388 to speak to one of our Production Specialists today.

August 6th, 2009

About the Author:

Andrew Goldman

Andrew Goldman is the Vice President of Marketing for NutraScience Labs. In this role, he leverages his 15+ years of B2B inbound marketing experience to develop cutting edge strategies for our firm. A health and fitness enthusiast, Andrew and his team won the 2012 Stevie Award for Marketing Team of the Year. He is also a two-time Best In Biz Silver Award winner for Marketing Executive of the Year and has received other honors and accolades for his website design work.