Employee Spotlight: Christopher Bennett, Art Director
At NutraScience Labs, we have a team that is passionate about the dietary supplement industry and helping brand owners manufacture high-quality nutraceutical products. For this reason, we've decided to "lift the curtain" and introduce our readers to the individuals that make us the leading contract manufacturing source in the United States.
For our second installment of Employee Spotlight, we wanted to showcase our award-winning Art Director, Christopher Bennett.
As NutraScience Labs' second longest-tenured employee (12 years this December) and occupant of arguably the best office space in our building, Christopher is typically one of the first employees in the office each day and for good reason. His department churns out anywhere between 400 and 500 product label designs every year and works on as many as 75 projects in one day for our clients. That's a lot of curveballs for NSL's resident New York Mets fan to be facing!
How Did You Become Interested in Art and How Did That Translate Into Designing Dietary Supplement Labels?
As a child, I was always enjoyed drawing and art in general. During my last two years of high school, I participated in a vocational program where I spent half my day at another school learning about digital arts. We covered website design, print design, logos, animation, and even editing video.
During college, I worked at a direct marketing vitamin company as a salesperson, so that exposed me a bit to the nutraceutical industry.
Shortly after I graduated from college, I was offered the opportunity to work at Nutricap Labs which later became NutraScience Labs. Nearly 12 years have passed and I still love my job. I get to work on hundreds of product labels every year and have the freedom to experiment with different ideas daily.
12 Years is a Long Time to Work for One Organization. What 's the One Thing You Would Attribute to Your Success?
Having our sales team, quality control department, and label administrators all under one roof is incredibly advantageous. I'm able to walk down the hall or go into the next room and speak with anyone to get the answers I need to complete a project.
Concerning Dietary Supplement Labels, What's the Biggest Change or Shift You've Observed During Your Tenure?
Trends change very quickly in this industry. For example, the aggressive, in-your-face labels that were popular for so long quickly became a thing of the past. Nowadays, brand owners are opting for labels that are clean looking and well put together with simplistic fonts.
Also, printing techniques and capabilities have come a long way over the last decade; things that we couldn't even do a year ago are now possible. I'm very excited to see what the future holds!
What's Your Advice for a Person That's Thinking About Entering the Dietary Supplement Industry?
When it comes to creating a dietary supplement label, I have 3 pieces of advice for new brand owners:
- Know exactly who your target audience is. In other words, know who you're marketing to.
- Take some chances when it comes to designing your product label! Don't follow what other brands are doing. Instead, do something that will make your product stand out on a store shelf or among the hundreds of similar products listed on Amazon.
- Ask yourself if the design you've mocked up matches your company's goals. Also, make sure you work with your design team to ensure your label meets industry regulations. The last thing you want as a brand owner is to receive a warning letter from the FDA.
What Distinguishes NutraScience Labs from Other Contract Supplement Manufacturers?
I believe what truly sets us apart from other contract supplement manufacturing companies is that we strive to be an extension of our client's business. We want their brand to succeed and put their best interests into the information we provide them with. We also truly care about the quality of the finished product we deliver - not just the dietary supplement, but the packaging and the labeling of the product, too.
As Our Second-Longest Tenured Employee, What's Your Favorite Memory Being Part of the Team?
That's a tough one, but one thing I really love about our company is our commitment to giving back to the local community.
For example, every holiday season we collect and donate at least 500 pounds of non-perishable items to Island Harvest which I think is incredible. Another fundraiser that I personally found to be fulfilling was when we raised money to grant the wish of a local Make-A-Wish child.
Corporate responsibility is such a simple thing that I wish more businesses would do.
When You're Not in the Office Designing Labels or Working with Vendors, Where Can One Typically Find You?
Outside the office, I'm a husband, father of three kids, and a dog dad that occasionally likes to sleep in.
When I'm not helping out with the kids or running errands, you can typically find me playing hockey, watching or coaching sports, or visiting the local wineries and breweries.
Speaking of Sports - Everyone in the Office Knows You're a Die-Hard New York Mets Fan. Pretend You're the General Manager and You Have Noah Syndergaard, Robinson Cano & Pete Alonso On Your Roster - You Have to Keep One, Trade One & Cut One. What Do You Do?
This isn't a fair question - especially since the person interviewing me is a Yankees fan.
I'd keep Alonso on my team. He's got the qualities that made David Wright so great; a team leader who cares about the team winning more than his own personal goals.
The cut and trade scenarios are much harder. I think I'd have to cut Syndergaard. I'm a big fan of his, but I know he'd be picked up in second, just hopefully not by the Yankees. I'd trade Cano back to the Yankees and let him finish his career where it started.
Get to know the rest of the NutraScience Labs team by visiting our Employees Section!