Fall 2011 Nutraceutical Manufacturing Trends
Fall 2011 Nutraceutical Manufacturing Trends
Fall is associated with cooler temperatures and higher atmospheric pressure. Centuries ago, Hippocrates listed a number of ailments that were more prevalent and specific to this season. Through the years, advanced research on nutrients, herbs and botanicals has given rise to a battery of supplement manufacturing services to help supplement business owners produce products that nutritionally assist the body's natural functions for promoting health and wellness.
Which supplements are likely to receive more consumer attention? What are some of the fall 2011 nutraceutical manufacturing trends you're likely to see? Here are a few supplement trends associated with the fall season, as well the ingredients you can use to formulate supplements to potentially counter these ailments.
Immune Supporting Ingredients:
- Beta-glucans, a fiber-type of sugar compound present in oats, barley and yeast is known to support the functioning of the immune system. 1
- While Vitamin C is historically associated with immune health, a research study from Yale University shows that Vitamin D, the deficiency of which typically occurs in fall and winter, is associated with improved health when compared to those with lower levels of Vitamin D. 2
- Vitamin E also has demonstrated immune supporting actions. A 2010 study conducted at Tufts University, Boston found that Vitamin E's ability to support respiratory health was influenced by gender and gene factors. 3 Adequate levels of zinc have been associated with improved respiratory health. 4-6
- Botanicals that contain Echinacea have been used traditionally for centuries to support immune health. 7 Astragalus and elderberry demonstrate immune-stimulating properties. 8 Spirulina, a microalgae, is reported to iimpact immune health and stimulate the production of antibodies and cytokines. 9
Stress and mental ailments such as certain melancholic moods can be associated with changes in climate. Some people become gloomy as they consider the approaching winter months and yet others may be despondent because of current economic fears and uncertainties leading to sleepless nights and increased levels of stress. 10
- Several studies suggest that those who experience the blues, stress and/or sleep trouble may benefit from taking St. John's Wort. 11-12
- Traditionally used to support healthy sleep, Valerian, a flowering plant, may help to relieve stress and promote a general sense of well-being. Studies show that Passion Flower displays mood-supporting properties. 13-14
- Specialty ingredients such as cocoa polyphenols demonstrate mood-enhancing abilities as well as omega-3 fatty acids, particularly in women. L-theanine, an amino acid, found in green tea exhibits relaxing effects. 15-17
Joint pain - Cooler temperatures and changes in atmospheric pressure result in increased sensitivity and discomfort, as well as reduced mobility in joint articulations. But climatic changes in temperatures and humidity are not the only reasons for joint discomfort. Joints discomfort can be caused by being overweight or the normal process of aging. About 50 million Americans experience some form of joint concern or discomfort, according to the National Center for Chronic Disease Prevention and Health Promotion. This is one of the most common causes of concern in the United States, limiting the activities of about 21 million adults. 18 The "U.S. Bone and Joint Health Ingredients Market," from Frost & Sullivan (a global research firm) reported the market for joint health products earned revenues of more than $178.4 million in 2008 and predicts that by 2015, revenues will jump to $246 million. 19
Joint Health Supplement Ingredients:
- Among the countless health benefits of omega-3 fatty acids, an intake of 3 to 4 months was seen to reduce joint discomfort, minutes of morning stiffness, and the number of joints with discomfort. 20
- Chondroitin sulfate, a structural component of cartilage, is a popular supplement for joint health, along with glucosamine. A research review conducted by World Health Organization (WHO) on randomized, placebo-controlled clinical trials published or performed between January 1980 and March 2002 supported the use of a combination of oral chondroitin sulfate and glucosamine for supporting joint health. 21-23
- A natural multi-mineral ingredient, red seaweed, has shown positive effects on those who experience joint discomfort. 24 Methylsulfonylmethane (MSM), a compound of sulfur, demonstrates antioxidant effects in the body. 25 Boswellia may also support joint comfort 26
Heart health awareness may increase during fall due to swift changes in the temperature and atmospheric pressure as the body tries to keep warm. A study from Scotland shows cardiovascular-related health concerns may be related to temperature, with higher incidence occurring in the autumn/fall and early winter, particularly of elderly men. 27
About 81 million Americans, 1 in 3 adults, experience/have cardiovascular health concerns according to the American Heart Association. 28 In 2008, revenues for heart-health ingredients were reported at $563 million and are projected to exceed $2 billion by 2015 largely driven by aging baby boomers.
- In 2009, Frost & Sullivan drew attention to four heart-health ingredients including phytosterols, omega-3s, beta-glucans and soy protein.
- Polyphenols found in cocoa have also demonstrated healthy cholesterol-supporting properties and suggested efficacy in supporting healthy blood pressure already within a normal range and promoting healthy blood vessels. 29-30
- CoQ10 is gaining prominence as an important nutrient for heart health management. 31
- Grape seed extract shows benefits for promoting healthy blood pressure already within the normal range. 32
- Studies show that resveratrol may exhibit cardio-protective benefits. 33
Digestive ailments, due to climatic changes, are particularly noted in children and the elderly during this season. Supplement business owners may want to anticipate greater consumer demand for probiotic and prebiotic supplements as well as digestive supporting ingredients that help improve a sluggish digestive system and its associated problems such as indigestion, occasional constipation, and flatulence.
Digestive Health Ingredients:
- A combination of ginger and fennel may help soothe the gastrointestinal tract and help support against mild digestive discomfort. 34
- Peppermint has carminative properties and may help stimulate digestion. 35
Anise is commonly used to support digestion and has anti-flatulence properties.
- Chamomile helps soothe the intestinal lining and also works as a mild laxative. 36
- Herbs that may help to enhance nutrient assimilation and support the body's natural detoxification process aloe vera extract, psyllium, senna, fructooligosaccharides (FOS) supports and promotes the overall health of gastrointestinal tract, Slippery Elm may help to alleviate gastric disturbances. 37-39
- Milk thistle supports healthy digestion, helps alleviate mild indigestion, and exhibits hepato-protective properties. 40
- Cinnamon bark stimulates efficient digestion. It promotes circulation and warmth and is particularly useful with the advent of cold weather. Studies also show cinnamon's potential in supporting healthy blood glucose levels already within the normal range. 41
Supplement Business Owners - Are You Ready with Fall Supplements?
Consumers enjoy the opportunity of managing their own health to combat seasonal ailments by choosing from an assortment of nutritional therapies. With our economy under continued stress and the anticipation of drastic healthcare reforms around the corner, consumers are more ready than ever to turn to well-researched dietary supplements to meet their health needs, as past trends have shown. 42-43
NutraScience Labs can quickly help you strategize your fall 2011 supplement manufacturing lineup in a variety of delivery forms such as capsules, tablets, powders, and softgels. Call (855) 492-7388 to speak with one of our Production Specialists or submit a request to receive a free quote to see how we can easily help you get high-quality supplement products off the ground quickly and efficiently to meet the challenging health needs of this season.
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40. Am J Clin Nutr 1996, 64:324-328
About the Author: Andrew Goldman
Andrew Goldman is the Vice President of Marketing for NutraScience Labs. In this role, he leverages his 10+ years of experience to develop cutting-edge initiatives for our firm.