Fall 2012 Nutraceutical Manufacturing Trends
One of the bright spots in this bleak economy has been the healthy growth of the nutraceuticals industry. Year after year, supplement manufacturing continues to see sustained gains. The coming fall gives supplement business owners, like you, another opportunity to expand your product line and increase sales.
The following are what we feel will be the Fall 2012 Nutraceutical Manufacturing Trends that you should pay close attention to:
Immune support - During fall, the temperature can change rapidly during the day. The trick lies in being able to take off or put on layers of clothes as you need to, but it's still not easy for our bodies to adjust to fluctuating temperatures. As a supplement business owner, you'll want to help your customers stay healthy by offering them a variety of immune health-supporting supplements.
A few vitamins and minerals recommended for immune health include Vitamin A, Vitamin B2, Vitamin B6, Vitamin C, Vitamin D, Vitamin E and zinc. Other ingredients include aloe vera, astragalus, Echinacea, garlic, ginseng, licorice root, probioitics and fish oil. Elderberry extracts and n-acetyl cysteine, an amino acid derivative, may help as well. 1
Consider manufacturing pediatric versions, as well as supplements for adults. According to Pediatrics nearly 1 in 10 moms are turning to herbal health supplements to support their children's health. 2
Botanicals to Bust Stress - Amid financial and personal struggles, many Americans are turning to calming supplements and herbs that support healthy mood levels. Stress may be related to changes in climate as well. It is common for melancholy feelings to set in just before the onset of winter. According to SPINS, a Schaumburg, ILL-based market research company, the sale of natural ingredients is on the upswing and what better way to target this group than by formulating your products with mood lifting / relaxing natural ingredients! A few examples include lemon balm, valerian root, St. John's wort, passionflower, fish oil, B-complex vitamins, 5-HTP (a natural serotonin booster), Vitamin D and green tea. 3-4
Maintain Digestive Health - Climatic changes may affect the digestive system. And in turn, digestive disturbances may affect moods and immunity. Probiotics and prebiotics may help to restore a balanced, intestinal microflora. Ginger, fennel and peppermint may help to soothe mild digestive disorders and milk thistle helps support healthy liver functions. 5-6
Age-Related and Condition-Specific Nutritional Supplements
While you focus on the above specific health concerns, don't forget about products geared towards baby boomers. Market researchers, Decision Analyst found that American baby boomers (aged 45 to 64) are more likely to choose healthy ingredients and supplements than the younger generation. 7 Some of the top health issues that baby boomers are interested in are vision health, joint and bone health, heart health and cognitive health.
NutraScience Labs Offers Convenient, Turnkey Dietary Supplement Manufacturing Solutions
NutraScience Labs can help you produce outstanding products and a diverse range of high-quality services, such as product label and packaging design, and order fulfillment - all of which can lead to a higher product turnover for you.
For any questions you may have related to our fall 2012 supplement manufacturing trends article, call (855) 492-7388 to speak to one of our Production Specialists or submit your request to receive a free nutraceutical manufacturing quote in 48 hours if you're ready with your requirements!
3. SPINS Natural Products Marketplace Review, SPINS and Mintel
7. March 30, 2010, NutraIngredients-usa.