Have you seen these new probiotics labeling guidelines?
CRN & IPA: “Best Practices Guidelines for Probiotics”
Like many CRN initiatives, the voluntary guidelines were established to encourage and “facilitate [both] transparency and consistency” among products containing probiotics.
While the guidelines were created with the current United States laws and regulatory requirements in mind, they do not directly reference any international regulations. That said, the scientific principles supporting the guidelines are widely recognized and generally accepted to be significant.
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(Voluntary) Probiotics Labeling Guidelines
Short and sweet, the guidelines are built around five probiotics labeling recommendations, that address three areas of focus:
- Displaying the names of the specific strains of probiotic bacteria that are present.
- Listing the number of different strains present.
- Expressing the amount of probiotic microflora present in the product.
The guidelines also address best practices for the stability testing and storage of products that contain probiotics.
You can see the guidelines for yourself by clicking here.
What makes guidelines like these (and others like them) so important?
Voluntary or not, anytime a leading nutraceutical industry authority releases a new or revised set of guidelines or standards, it's our responsibility as supplement brand owners and contract probiotic manufacturers to pay attention!
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More often than not, updates like these are release in light of one or more key factors. Things like:
- Recently acquired knowledge that's backed by a scientifically-sound body of evidence.
- A newly acquired understanding of how certain changes will support the safety, health, or a specific set of consumer wants and needs.
One of the simplest ways to ensure that you, your company, and your brand are keeping current with the latest industry trends and best practices is by actively seeking those updates.
By taking a proactive approach to developing and growing your supplement brand, you're putting your company in a better position to outshine the competition and find long-term success by earning the loyalty of your customers.
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