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How (Not) to Name Your Dietary Supplement Product or Company?

How (Not) to Name Your Dietary Supplement Company?

How (Not) to Name Your Dietary Supplement Company?

Here's the question you need to ask yourself: Would my health supplement - if called by any other name - sell as well?

So, you’ve finally figured out what your first dietary supplement product is going to be and who or what exactly is your dietary supplement company going to be. Congratulations! Now it’s time to make things happen.

Along with working through the vital logistics (things like your products formulation, finding the right dietary supplement contract manufacturer, figuring out who you’re going to sell it to, how you’re going to sell it, etc., etc.), you’re going to have to settle on a name – for both your product and your brand.

Before you do that, there are a few factors, hints, tips, and best practices that you may want to consider.

How (Not) to Name Your Health Supplement Business or Product?

While there isn’t a single right way to go about creating and finalizing a name, there are certain methods and choices that the creative, marketing, supplement, and internet communities agree are worth avoiding.

Mistake #1: You committed to your supplement brand/company name before running it through a quick web search.

The reason for taking the time to run any potential names through your search engine of choice is simple: Just because you haven't heard of or seen a company or brand that uses your name of choice, it certainly doesn't mean they're not out there.

Mistake #2: The name you've chose sounds awfully similar to the name of your competitor's product.

If you want to help your dietary supplement product stand out, then you probably don't want to give it a name that helps it fit right in with your competitors' products. Your product needs a name that's unique to your mission and your brand.

Mistake #3: You've chosen a company or supplement name that technically belongs to someone else.

You've established your supplement company; your first product is on the market (and doing great). Nothing can slow you down!

Well...that's not exactly true. There are certain obstacles capable of presenting themselves - like, say, a letter detailing how you and your company are currently being accused of a trademark or copyright infringement.

Truthfully, this mistake ties into the same oversights that characterize mistake number one.

Along with considering the advice of legal counsel throughout the process of establishing your company and product, the United States Patent and Trademark Office happens to have an online directory that can be accessed here.

Mistake #4: Having a supplement name that sounds similar to something negative.

An example of how bad supplement product names can ruin sales and brands - AYDS Diet Candy Supplement. Many people associated the name of the product with acquired immunodeficiency syndrome (AIDS) and as a result, the product was extremely unsuccessful.

Finding the Right Name for Your Supplement Company or Product

No matter what your situation may be, choosing a name for any element of your business is no small task. It's a decision worthy of careful consideration, market research, most importantly - your time.

Also, remember that branding and marketing are two separate but essential processes and are of paramount importance for the success of any business. These 4 tips will help be on point when it comes to branding and marketing your dietary supplement.

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January 10th, 2017

About the Author:

Melissa DellaBartolomea

Melissa DellaBartolomea was the resident Content Marketing Specialist at NutraScience Labs from February 2016 to July 2018. Driven by a passion for the world of written, visual, and digital media, she's dedicated herself to keeping up with all things nutraceutical. From ingredient insights to the latest in contract manufacturing regulations and trends, her mission is to provide our readers (like you) with the stories and knowledge they need to fuel long-term growth and nutraceutical industry success.