You’ve spent hundreds (if not thousands) of hours working with your dietary supplement product – especially on the manufacturing process. But at this point, have you given enough attention to your dietary supplement product’s brand?
Having a fantastic dietary supplement product is only half the battle. In order for your supplement to perform will (in the ROI sense of the word) it has to reach the right audience – and that’s were branding and marketing step in.
What’s the difference between branding and marketing?
Even though it can be all too tempting to use the two terms interchangeably, branding and marketing aren’t the same thing. Here’s a basic definition for branding:
Effectively, “branding” is exactly what it sounds like – it’s the process of creating the “brand” or “face” of your supplement product or company. To borrow James Heaton’s words,
“Branding is strategic. Marketing is tactical. Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort.”
Generally speaking, an effective marketing or branding strategy will incorporate dozens of unique moving parts (way more than it would be possible to cover in a single blog post).
Keeping that in mind, we’ve picked a handful of branding and marketing factors that you’ll want to consider as you craft your dietary supplement product’s brand.
3 Factors to Consider When Branding & Marketing Your Dietary Supplement Product
Factor #1: What’s in a name?
Arguably everything (despite what Shakespeare might say). Whether it’s for a unique supplement product or your company as a whole, choosing the right name is a must.
From the very beginning, your product/company’s name serves as the primary calling card. Though it should go without saying, some of the best name options are the ones that don’t: a) resemble the names of any of your competitors (or any other existing product or brand), b) come with any preconceived notions or connotations, and c) is short, sweet, and relevant.
Factor#2: Your color palette.
Human’s are visual beings – we like images and we love color. Establishing a set color palette is a great way to build recognizability into your products and your brand. A color palette is one of the simplest (and can be one of the most effective) ways to bring multiple aspects of a brand – from its product labels to its website – together.
Whether you’re working with your chief marketing guru, a graphic designer, or another member of your team, investing time and effort in choosing “your colors” has the potential to pay off in the long run.
Factor#3: Finding a voice.
While your brand can (and should) grow and develop over time, the value of maintaining a unique and consistent voice cannot be understated. The voice that your brand uses to communicate with its target audience and customers should be a single, immediately identifiable voice.
When it comes to crafting that voice, some of the most important factors to consider are…you guessed it – the consumer’s you’re trying to reach! Knowing who you want your product to find and how (and where) they like to hold their conversations is key!
Implementing a strong branding and marketing strategy can be just as important as crafting a high-quality dietary supplement.