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How to Sell Dietary Supplements on Amazon - An Introduction

Last updated: March-29,2022

How to Sell Dietary Supplements on Amazon

The following blog post contains excerpts from our soon-to-be-published e-Guide "Selling Supplements On Amazon - An Extensive Guide." Scroll down and complete the form on your screen to be notified when the guide is available for download.

Since its inception in 1994, Amazon has become one of the most prolific digital retailers with a huge customer base. It is the most popular marketplace in the United States. Each minute that passes, Amazon generates up to $283,000 worth of sales, which averages out to more than $17 million per hour.

Consider the following quote from Netrush, a leading provider of Amazon and e-commerce marketing services headquartered in Vancouver, Washington:

"Conversion rates on Amazon generally outperform any other site. Return on investment (ROI) from marketing spend is generally much higher on Amazon than on other platforms. Why? Because people know Amazon, they trust Amazon, they have Prime accounts, and they are already buying their electronics/groceries/etc. from Amazon. This goes a long way towards higher conversions."

What Makes Amazon a Big Hit?

According to Feedvisor, 89% of buyers are more likely to buy products from Amazon than any other shopping website.

Sales of online vitamin and supplements products in the United States are expected to reach $18.3 billion in 2020, with a growth rate of 15%. This healthy growth can be largely attributed to the increasing number of consumers trying to be more health and wellness conscious in an attempt to follow a more active lifestyle.

Amazon can work as the most convenient selling platform to supplement brand owners as it is easily accessible by almost everyone around the globe! Health supplement brands like Twinlab, Reserveage, Goli Nutrition, and Emergen-C have already made their mark on Amazon with their unique product offerings, and so can you!

The increased demand for high-quality vitamin and supplement products, along with advancements in delivery formats and nutraceutical ingredients, has attracted many brand owners to Amazon. As you can imagine, the competitive landscape of Amazon is fierce, and there's no sign of that slowing down any time soon.

Amazon Sales Facts and Figures

How Do You Become an Amazon Seller?

Our soon-to-be-published e-Guide "Selling Supplements On Amazon - An Extensive Guide" covers everything you need to know as a dietary supplement brand owner before you enter the Amazon landscape. It tells you how to lay a strong foundation to achieve brand recognition, growth, and long-term success. This guide also uncovers insights that can help existing brand owners increase sales for their dietary supplements on Amazon.

At a glance, here's what you'll learn after reading our guide:

  • How to sell supplements on Amazon
  • How to get approved to sell supplements on Amazon
  • What are the basics of Fulfillment by Amazon (FBA)
  • What are Amazon's policies, requirements, and agreements for listing dietary supplement products?
  • How to effectively promote your supplements on Amazon
  • Tips for building a captivating product page
  • What the future of Amazon looks like for dietary supplement brand owners

Over the next few days, we'll be publishing excerpts from the guide on our blog to give you a preview of the knowledge you'll gain.

In our next post, we share our expert tips for improving your brand's visibility and how to consistently dominate the Buy Box. This is a must-read if you're struggling to sell your product on Amazon!

November 3rd, 2020

About the Author:

Andrew Goldman

Andrew Goldman is the Vice President of Marketing for NutraScience Labs. In this role, he leverages his 15+ years of B2B inbound marketing experience to develop cutting edge strategies for our firm. A health and fitness enthusiast, Andrew and his team won the 2012 Stevie Award for Marketing Team of the Year. He is also a two-time Best In Biz Silver Award winner for Marketing Executive of the Year and has received other honors and accolades for his website design work.