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How Will Amazon Supplement Seller Changes Affect Brands?

Last updated: January-27,2022

NutraScience Labs Responds to Amazon Supplement Seller Changes

Shortly after Thanksgiving, Amazon began rolling out sweeping changes that required marketers of dietary supplement products to provide comprehensive testing results and other documentation to be permitted to sell products on its website.

According to an article published on NutraIngredients-USA.com earlier this month, supplement sellers are now required to submit documentation that proves:

  • That the product meets the potency claims specified on the label
  • That the product is manufactured under current Good Manufacturing Practices (GMPs) as listed in 21 CFR Part 111.
  • That only lawful and safe, as defined in section 402 (f) of the FD&C Act, ingredients are utilized.
  • That concentration of active ingredient(s), as stated on the label and labeling, is safe for consumption.

How Does Our Team Feel About These Changes?

Amazon's decision to tighten its rules and regulations for selling dietary supplement products on its platform was applauded by NutraScience Labs' staff.

According to Twinlab Consolidated Corporation's Executive Vice President, Vincent Tricarico, this decision evens the playing field and further confirms why current and aspiring dietary supplement brand owners should seek to work with a qualified manufacturing partner.

"Brands that are committed to selling quality-driven, science-backed products will now gain a rightful advantage over those that do not. That's why choosing a reputable and experienced supplement contract manufacturer is so important. Not only can they provide you with the documentation that Amazon is now requiring to sell on its platform, but they'll also take the time and effort that's necessary to produce an exceptional product that you'll be proud to put your name on and sell to your customers."

Echoing Tricarico's thoughts was NutraScience Labs' Logistics and Shipping Coordinator, Adam Gershenson.

"It's refreshing to see Amazon taking steps towards qualifying the products being sold on its marketplace. This move will effectively weed out products that are lower in quality, while at the same time, reward those companies that are committed to selling high-quality products." Gershenson added, "This serves as a good reminder to brand owners that you simply cannot cut corners in this industry."

Wrapping Up

Navigating these new requirements and understanding how they will affect your business can be scary or confusing; especially if you're working with an inexperienced supplement contract manufacturer. Luckily, NutraScience Labs' staff possesses over 120 years of nutraceutical industry experience and has contract manufactured high-quality products for over 2,300 dietary supplement brands.

If you have any questions or concerns as to how Amazon's supplement seller changes will impact your business, NutraScience Labs is here to help. Call 855-492-7388 to speak with one of our account specialists or send us your request to receive a free price quote in 48 business hours.

December 14th, 2020

About the Author:

Andrew Goldman

Andrew Goldman is the Vice President of Marketing for NutraScience Labs. In this role, he leverages his 15+ years of B2B inbound marketing experience to develop cutting edge strategies for our firm. A health and fitness enthusiast, Andrew and his team won the 2012 Stevie Award for Marketing Team of the Year. He is also a two-time Best In Biz Silver Award winner for Marketing Executive of the Year and has received other honors and accolades for his website design work.