Manufacturing Vitamins and Supplements for Children
Healthy eating and balanced nutrition are back in focus as the new school year begins. Today’s parents are armed with education and awareness, and are busy making sure their children are getting the nutrition they need to sustain healthy growth, support immunity, and enhance their performance at school and play. Driving these trends are parents’ growing concerns over the quality and safety of food their children are eating, as well as issues related to child’s weight and its implications on health. As a result, demand for well-formulated and manufactured vitamins and supplements for children has gradually increased over time.
According to the 2009 Healthy Kids’ Market Report: Dietary Supplements by the Nutrition Business Journal, parents are looking out for healthier eating options and innovative children’s supplements that could adequately meet the nutritional gaps of their growing children. In 2009, the Nutrition Business Journal viewed the $10.1 billion healthy kids’ market as “one of the hottest product trends.”
What Are Parents Looking for When it Comes to Vitamin and Supplements for Children?
Parents who are concerned about their children’s health needs are well aware of their children’s nutritional needs and therefore, more likely to choose children vitamin supplements that have been well-researched.
A study called “School Meals: Building Blocks for Healthy Children” (2010) conducted by the Food and Nutrition Board (Institute of Medicines of the National Academies) examined the current nutritional status of school children against the recommended daily allowances. The study noted that children in all age-grade categories did not meet the daily MyPyramid intake of fruits, vegetables, whole grains, total meat and bean, and milk products. For all age groups, the total vegetable intake was just 40 percent of the recommended intake levels with less than 20 percent consuming the recommended amounts for green leafy vegetables/orange vegetables and legumes. Sodium intake was high for all age groups and the intake of saturated fat was excessive for more than 75 percent of the children.1
The study identified a number of nutrients the intake of which was inconsistent with recommended intake levels. The highest inadequacy against recommended intake was that of Vitamin E, although the deficiency was asymptomatic. School children were also found lacking in their intake of the following nutrients:
- Vitamin A
- Vitamin C
Manufacturing Your Own Line of Children’s Vitamins and Supplements
As a result of these findings, a successful supplement brand owner, such as you, might be starting to consider the idea of manufacturing their own line of children’s vitamins and supplements. If so, you may want to instruct your supplement manufacturer to develop the following products:
Calcium – Only 12 percent of girls and 32 percent of boys are meeting their daily calcium needs. Since bone development is crucial during a child’s early years, making sure they receive enough calcium is high priority for parents.2
Iron and Vitamin D – According to a study conducted by the Pediatric Department of the Seattle Children’s Hospital, University of Washington, the two most common deficiencies in growing children are iron and Vitamin D, a lack of which may have an impact on a child’s health.3
Omega-3’s – Known to support healthy cell membranes which allow healthy cell functions to take place. Studies show that an adequate amount of DHA and EPA, the two most prominent omega-3 fatty acids, may help support cognitive function. 4
Digestive Enzymes – Parents know that a healthy digestive system is needed for a healthy diet to be absorbed and utilized properly by the body. Meeting this need are vitamin supplements for children that include digestive enzymes which aid in promoting healthy digestion and absorption of nutrients.
Popular Delivery Forms for Children’s Supplements
Delivery forms of children’s supplements must not only be convenient to take, but kid-friendly as well. Kids find chewable tablets in fun shapes, sizes, and colors attractive and appealing.
For more information on how to start or improve your existing line of children’s vitamins and dietary supplements, give us a call (855) 492-7388 or submit your request to receive a free, no-obligation price quote in 48 hours or less.
4. ScienceDaily, July 11, 2008