Bone and Joint Health: Nutraceutical Ingredients to Differentiate Your Supplement Formulations
As a dietary supplement brand owner, if your product range does not cover bone and joint health category, this is the time to correct this oversight and fill the gap!
Because the global value of the bone and joint health supplement market was worth $11.7 billion in 2022, and it is set to grow at a CAGR of 8.5% to reach $17.6 billion by 2027.[I]
Gene Bruno – MS, MHS, RH (AHG), Vice President, Scientific and Regulatory Affairs at NutraScience Labs and Professor of Nutraceutical Science at Huntington University of Health Sciences – feels that it would be wise for supplement brand owners to consider this positive trajectory of growth and give the customers what they want.
The reason for this growing demand for bone and joint health supplements is the increasing prevalence of osteoporosis and osteoarthritis. And people are often looking for non-pharmaceutical alternatives – like dietary supplements – to help with these conditions. So which nutraceuticals should supplement brands consider to differentiate their products and stand out from the crowd?
Nutraceuticals for Bone Health
Calcium and vitamin D are two of the most common nutraceuticals you can find in the popular bone health supplements, but other nutraceutical ingredients worth considering are milk basic protein (MBP) and vitamin K2 as menquinone-7 (or MK-7).
Matrix Gla protein (MGP) – a bone protein that helps prevent soft tissue calcification and facilitate normal bone growth – is vitamin K dependent. And studies have shown that regular supplementation of vitamin K2 as MK-7 significantly decreases age-related decline in bone mineral content, bone density, and loss of vertebral height.
Studies have also shown that regular supplementation of MBP can help increase bone mineral density and improve bone metabolism in young women; maintain bone mineral density and promote measures healthy bones in older women; and prevent bone loss in menopausal women.
Nutraceuticals for Joint Health
Although glucosamine and chondroitin are two of the most common nutraceutical ingredients in joint health supplements, their popularity is declining as they need more pills, and more appealing alternatives are available.
One such alternative is cucumber extract. Studies have shown that a comparatively lower dose of cucumber extract (20 mg/day compared to glucosamine-chondroitin’s (GC) 2700 mg/day) has significantly better results in decreasing joint pain without any adverse effects.
And another alternative nutraceutical ingredient is Terminalia chebula, which finds extensive use in traditional medicine like Ayurvedic, Unani, and Iranian traditions. Studies have shown that regular supplementation of Terminalia chebula fruit extract is effective in reducing pain and stiffness for people with joint pain and can also help improve lower back pain.
It is clear the demand for bone and joint health supplements is growing, and supplement brand owners need to expand their product range with products that stand out. They can use nutraceutical ingredients like MK-7 and MBP (for bone health) and cucumber extract, and Terminalia chebula (for joint health) to differentiate themselves from the competition.
How Can NutraScience Help You Create Custom Bone and Joint Supplements?
Now that you know the reasons why you should add bone and joint supplements to your product line, the next step is to find a qualified supplement manufacturing company. That’s where NutraScience Labs can help!
With more than 120 years of combined nutraceutical industry experience, NutraScience Labs has an impeccable reputation for being the go-to contract manufacturer for supplement brands seeking to formulate and manufacture high-quality dietary supplement formulas. In addition to our award-winning contract manufacturing services, our full-service packaging & label design and fulfillment services have saved more than 2,300 supplement businesses countless amounts of time, money, and stress.