What is Ashwagandha?

Along with being incredibly fun to say, ashwagandha is one of several herbs linked to India’s Ayurvedic system of health care that we’ve seen jump into the global nutraceutical mainstream. Now that ashwagandha’s made its way into the dietary supplement spotlight, there’s one key question worth asking: What’s the story behind this 3,000-year-old supplement? Continue reading


3 Ingredients to Consider: Anti-Inflammatory Supplements

For millions of American consumers, daily life is affected (in one way or another) by the presence of inflammation.

While there certainly isn’t a “cure” for inflammation (thanks largely in part the hundreds of different factors that can trigger its presence), scientific and anecdotal evidence has suggested that for certain individuals, finding relief can be as simple as making a few key lifestyle changes – actions like increasing/decreasing regular physical activity or tweaking one’s daily nutritional intake. Continue reading


Are you overlooking this men’s health ingredient?

The more we’ve learned about shilajit, the more we’ve come to love this naturally occurring wonder. With more than a thousand years of history as a feature of Ayurvedic medicine, this Himalayan mineral compound has earned the attention of modern researchers and nutritionists thanks to its ties to male reproductive health. Continue reading


Trending Supplement Ingredients: Algae

They may be small, but they sure can pack a punch! Rising from the waters and coming to a  formula near you, let’s take a closer look at how this versatile ingredient is finding its way into 2016s hottest dietary supplement products! Continue reading


Our Top Dietary Supplement Flavoring Tip

This isn’t the first time that we’ve taken to the blog to discuss the art of dietary supplement flavoring, and it certainly won’t be the last! In an increasingly competitive market, flavoring can be one of the most effective ways for a brand owner to help their supplement (particularly their powders) stand apart from the pack.  Continue reading


Is this the key to enhancing your next custom protein blend?

Chocolate and peanut butter, macaroni and cheese, and now – probiotics and protein? You’d better believe it! In light of recent research, it looks like protein powder formulations that include probiotic components might be better suited to support the needs of the athletes and consumers who use them.

Continue reading


Supplement Trends: Declining Multivitamin Use and Other Opportunites

Multivitamins have been staples of the supplemental nutrition industry for decades. Even in recent years, multivitamins have accounted for a significant portion of yearly supplement sales. Continue reading

OWL The CRN Dietary Supplement Registry Beta

OWL: The New CRN Supplement Registry

As of November 1st, 2016, the Council for Responsible Nutrition (CRN) announced that it’s dietary supplement labeling registry (which we first covered back in April) has successfully made it to the second round of beta testing. Continue reading

what are new dietary ingredients (NDIs)

What are NDIs?

What does the dietary supplement industry love more than anything?


If there’s a way to shorten, abbreviate, or otherwise truncate a term or phrase, this industry has figured it out. Of all the abbreviations that the nutraceutical industry likes to use on a regular basis, few have led to more conversations and discussions than NDI. Continue reading