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Probiotic Supplements - Market Opportunities and Industry Trends

Last updated: March-29,2022

Probiotic Supplements - Market Opportunities and Industry Trends (2021 to 2026)

The global probiotics market size by value was $3.2 billion USD in 2019, and it’s expected to increase by the end of 2026 consistently. Studies suggest a strong relationship between gut microbes and healthy immunity.

Consumers are becoming aware of the impact of immunity on their wellness. They are increasingly gaining interest in the digestive health-related well-being due to its benefits such as assistance in digestion, regulating host defense, synthesizing nutrients, and facilitating immune system development.[i] [ii]

Probiotic Supplements Market Potential

The global probiotic supplement market is expected to grow at a compounded annual growth rate (CAGR) of over 6%[iii] during 2019-2025. The increasing consumption of probiotics foods, dairy products, and yogurts is reflecting on the growth of the probiotics supplement segment. Increasing consumer awareness about strains with multiple health benefits, and flexibility in storage options are expected to fuel the probiotics supplement demand during the forecast period.

Changing lifestyles and busy schedules are primary drivers to propel the probiotics supplement market.[iv] Transparency dosage, convenience, and the attached ‘zero’ calories’ tag are the critical aspects for attracting women and millennials.[v] Also, increasing demand for vaginal and pregnancy health drives the market.

Conversely, stringent safety regulations, substantial investments in probiotics market research and development activities, laboratories, and research equipment, along with the high cost of hiring trained professionals may prevent the market from reaching its maximum potential.[vi] [vii]

Trending Probiotic Supplement Delivery Formats

Capsules dominate the probiotics market share with 60% of the new product launches following this format due to their supported advanced features such as combined strain formula and delayed-release.[viii] It’s also the most preferred delivery method in the distribution channel and is expected to have a consistent growth during the forecast period.

More than 70% of women suffer from yeast infections worldwide. It opens immense opportunities for probiotics, vaginal, and pregnancy care supplements.

Probiotic Demographic Trends

With the offerings for men-focused health supplements and the adoption of gastrointestinal and gut health, immune system, oral health, bone health, and urinary tract infection supplements among men, the male segment is expected to grow steadily.[ix]

High prevalence of digestive disorders in the age-group of 30 -65 years, and growth of chronic diseases, including Crohn’s disease and ulcerative colitis, are leading to increasing reliance on probiotics dietary supplements.[x]

Besides this, the growing number of C-section deliveries drive probiotics supplements usage in infants and kids.[xi]

Geographical Probiotic Trends

With pre-existing awareness of probiotics products, North America and Europe are highly developed probiotics supplement markets, with North America accounting for around half of the global revenues. The size of the US probiotics market is expected to grow at a CAGR of 12% from 2020 to 2025.[xii] [xiii]

On the other hand, the Asia Pacific region is expected to be the fastest-growing market with a CAGR of 7.6% during 2019-2026. Latin America, the Middle East, and Africa also present tremendous growth opportunities.[xiv]

Probiotic Ingredients Market Trends

Bacteria, including Lactobacilli, Bifidobacterium, and Streptococcus Thermophilus, accounted for more than 90% of the probiotics market in 2018 and are the most used probiotic strain.[xv] Out of this, the Lactobacillus contributed to more than half of the global probiotic ingredients market size by value.[xvi] Adoption of Bifidobacterium and Streptococcus-based probiotic supplements is expected to grow in the coming years. Yeast ingredients are forecasted to grow at a CAGR of 6.1% by 2026.[xvii] [xviii]

Global Probiotics Market Trends and Opportunities

Current and aspiring dietary supplement brand owners would be wise to pay attention to these 4 global probiotics market trends and opportunities in the coming years.

  • Probiotics Are Becoming More Versatile
    Most probiotics are sensitive to heat, oxygen, light, and moisture and can die off until they reach a nurturing environment like your intestines.[xix] The emergence of Bacillus coagulans strains like GanedenBC30 has increased the versatility of probiotics. These can withstand extreme heat, cold, pH, and pressure than vegetative cells and can be more effective than their traditional counterparts.[xx]

  • Combination with Prebiotics to Support Gut Health
    Prebiotics are known to promote gut health and are becoming increasingly popular to be consumed in combination with probiotics for aiding gut microflora and digestive health.[xxi]

  • Demand for Clean Label Products Will Continue to Surge
    Consumers are becoming more aware, preferring more ‘Clean Label’ products, and are even ready to pay more.[xxii] Millennials are increasingly opting for sustainable and eco-friendly products with a two-fold increase in those who are willing to pay a premium for them as compared to ten years ago.[xxiii]

  • Rising Demand for Cognitive Support Supplements
    According to a study, probiotics have a direct effect on the brain and can influence mood as well as mental health. Thus, in the coming years, probiotics can have a bright potential for playing a role in reducing stress and boosting cognitive functions in the human body.

Wrapping Up...

NutraScience Labs is committed to helping entrepreneurs and budding brand owners with its in-depth expertise in probiotics supplement manufacturing. With over 120 years of experience in manufacturing nutritional supplements, we offer everything, including probiotics supplement manufacturing completed in cGMP certified manufacturing facilities, compelling and eye-catching graphic design and packaging, and fulfillment services under one roof.

We offer a variety of delivery formats, including tablets, capsules, powders, and chewable probiotics supplements. Call us today at 855-492-7388 to speak with one of our representatives or send us your request to receive a free price quote!


[i] https://www.nutritioninsight.com/news/trending-in-digestive-health-experts-spotlight-hmos-and-probiotic-innovations.html

[ii] https://www.frontiersin.org/articles/10.3389/fimmu.2020.00282/full

[iii] https://www.businesswire.com/news/home/20200605005105/en/Probiotic-Supplements-Market---COVID-19-Adjusted-Outlook

[iv] https://www.futuremarketinsights.com/reports/probiotic-supplements-for-kids-market

[v] https://www.futuremarketinsights.com/reports/probiotic-supplements-for-kids-market

[vi] https://www.globenewswire.com/news-release/2020/02/06/1981205/0/en/Probiotics-Market-To-Reach-USD-78-3-Billion-By-2026-Reports-And-Data.html

[vii] https://www.businesswire.com/news/home/20200605005105/en/Probiotic-Supplements-Market---COVID-19-Adjusted-Outlook

[viii] https://www.businesswire.com/news/home/20200605005105/en/Probiotic-Supplements-Market---COVID-19-Adjusted-Outlook

[ix] https://www.businesswire.com/news/home/20200605005105/en/Probiotic-Supplements-Market---COVID-19-Adjusted-Outlook

[x] https://www.businesswire.com/news/home/20200605005105/en/Probiotic-Supplements-Market---COVID-19-Adjusted-Outlook

[xi] https://www.futuremarketinsights.com/reports/probiotic-supplements-for-kids-market

[xii] https://www.globenewswire.com/news-release/2020/02/06/1981205/0/en/Probiotics-Market-To-Reach-USD-78-3-Billion-By-2026-Reports-And-Data.html

[xiii] https://www.businesswire.com/news/home/20200605005105/en/Probiotic-Supplements-Market---COVID-19-Adjusted-Outlook

[xiv] https://www.futuremarketinsights.com/reports/probiotic-supplements-for-kids-market

[xv] https://www.marketsandmarkets.com/Market-Reports/probiotic-market-advanced-technologies-and-global-market-69.html

[xvi] https://www.futuremarketinsights.com/reports/probiotic-supplements-for-kids-market

[xvii] https://www.futuremarketinsights.com/reports/probiotic-supplements-for-kids-market

[xviii] https://www.globenewswire.com/news-release/2020/02/06/1981205/0/en/Probiotics-Market-To-Reach-USD-78-3-Billion-By-2026-Reports-And-Data.html

[xix] https://www.nutritioninsight.com/news/trending-in-gut-health-branded-probiotics-build-consumer-trust-says-kerry-expert.html

[xx] https://probioticscouncil.org/heat-probiotics-should-probiotics-be-refrigerated/

[xxi] https://www.nutritioninsight.com/news/trending-in-digestive-health-experts-spotlight-hmos-and-probiotic-innovations.html

[xxii] https://www.nutritioninsight.com/news/trending-in-digestive-health-experts-spotlight-hmos-and-probiotic-innovations.html

[xxiii] https://www.nutraingredients.com/Article/2019/12/19/Editors-top-picks-Our-2020-trend-predictions

September 23rd, 2020

About the Author:

Vincent Tricarico

Vincent Tricarico is currently the Vice President of Contract Manufacturing at NutraScience Labs. With nearly 20 years of direct-to-consumer and business-to-business experience, Mr. Tricarico is a respected executive in the dietary supplement industry and is well-known for his ability to consistently build and grow successful teams that produce results. Over the years, his work has been published in many industry trade publications, such as Natural Products Insider, Nutritional Outlook, and WholeFoods Magazine.