Spring 2012 Supplement Manufacturing Trends
Spring 2012 Supplement Manufacturing Trends
As you prepare your product line for spring, our team would like to remind you to keep a customer-focused approach when formulating your supplements. We understand that for many, this may be easier said than done. With the economy still recovering from a crippling recession and the FDA enforcing tighter restrictions than ever before, keeping the focus on customer service and product quality is no small task, but when put to practice, can produce long-term, sustainable growth for your supplement business.
Our commitment to high-quality manufacturing and innovation in formulations based on consumer trends and market research have always been geared to making your brand the best available option for your customers. With that in mind, this article highlights what we believe will be the Spring 2012 Supplement Manufacturing Trends.
Spring is generally associated with increased activity, vitality and brings with it a sparkle of fresh hope of new beginnings. Get a head start and cash in on the spring health needs of your customers!
Warmer weather means more outdoor activity and workouts. Warmer spring weather is an invitation for people to enjoy the outdoors again. You'll find more people walking, jogging, gardening, golfing or heading to the gym to get their bodies in shape for the summer season. Consumers are more likely to look for supplements that promote stamina and energy levels and support muscle recovery.
- Product Suggestions: Pre and post-workout supplements, energy drinks, protein powders in assortment of flavors, joint and bone health supplements.
- Well-known Ingredients Such As: glutamine, amino acids, creatine, whey protein, l-arginine, guarana, taurine, ginseng, l-carnitine, ginkgo biloba, vitamin D, calcium, glucosamine, chondroitin, green mussels, fish oil.
- Market Research: BCC Research based in Wellesley, MA estimates the global market for sports nutrition will grow at a compound annual growth rate (CAGR) of 24.1 percent by 2013 bringing the global value to around $92 billion. 1 Consumer demand for energy-related products such as drinks and shots grew 136 percent from 2005 to 2009. From 2010 to 2011, Mintel, a market research company based in Chicago, reported a 15.4 percent growth in this sector. 2-3
Spring is the time when your customers want to lose the winter weight 4. People tend to consume more calories, fat and carbohydrates in the winter months and want to shed those extra pounds as soon as the New Year begins. While trends show that consumers are less likely to fall for get-slim trick products with slick advertising campaigns, a well-formulated weight loss product supported by scientific research is more than likely to generate sales.
- Product Suggestions: fat burners, appetite suppressants, and herbal tea powders.
- Well-known Ingredients: white bean extract, bitter orange, conjugated linoleic acid (CLA), green tea extract, fiber, apple cider.
- Market Research: The global weight loss market is estimated to be valued at $586.3 billion by 2014, according to a report from MarketsandMarkets, a global market research and consulting company based in Texas. 5
Spring cleaning the body. Spring cleaning is synonymous with getting rid of the old, dusting, cleaning, sanitizing and basically de-cluttering your life. Many people coincide spring cleaning activities with a system cleanse. Cleanse products may help eliminate waste from the body. As healthy digestion takes place, many consumers find increased weight loss results from their individual weight loss regiments.
- Product Suggestions: Cleanse aids, liver supplements, pro- and pre-biotic combinations, as well other digestive aids.
- Well-known Ingredients to Include: Herbal teas, senna, milk thistle, psyllium, probioitic strains.
- Market Research: The number of food and drink products with digestive health claims has increased fourfold since 2003 according to Mintel International. Health is no longer limited to healthy diets and nutrition but encompasses a more holistic view of wellness which includes physical, mental, social and spiritual well-being. Cleanse products are perceived to make users feel healthier, more relaxed and alert and trends show that Americans are becoming more and more obsessed with cleansing. 6-7
Delivery Systems for Your Spring Supplements
Supplement companies may choose from a number of nutrient delivery systems such as tablets, capsules, softgels, powders and herbal teas. Your choice of delivery system will be based on the following factors:
- Ingredients - Formulators will help you choose an optimal delivery system based on the formula content. Oil-based nutrients like CoQ10 require a softgel delivery system; light-sensitive ingredients require opaque capsules. Softgels also are used when formulations contain ingredients that have an offensive taste, color or odor.
- Maximum absorption and quick dissolution of all active ingredients. (e.g. liquids and oral strips)
- Target consumer market
- Consumer convenience - Portability and ease of delivery are key factors. (e.g. capsules are easier to swallow than tablets and both tablets and capsules offer more portability than liquids.)
- Taste - This is especially important for powders, liquids, chewable tablets and herbal teas.
- Visual appeal - Capsules and softgels create more visual appeal than tablets, especially as capsules come in a variety of vibrant colors.
- Maximize shelf life - Capsules may be able to retain stability of bioactive ingredients for up to 2 years after the date of manufacturing.
- Type of packaging solution required.
Technology continues to develop and enhance consumer convenience, greater cost-effectiveness and efficiency of absorption. For example, enteric coating allows for digestion to take place in the lower intestines to avoid unpleasant odors and reflux.
Get Your Product Line Ready for Spring 2012!
Spring is soon approaching so it's important to be prepared! Choose the products you want to manufacture or improve an existing formula with the optimal delivery systems of your choice. NutraScience Labs can help you get your product line prepared for your customer demands conveniently, cost-effectively and quickly. Check out our customized manufacturing solutions from in-house label design and packaging solutions to order fulfillment and drop shipping services.
Take the first step now by requesting a free nutraceutical manufacturing quote or call (855) 492-7388 to speak to one of our Production Specialists.
6. August 4, 2005, Nutra-Ingredients,
About the Author: Andrew Goldman
Andrew Goldman is the Vice President of Marketing for NutraScience Labs. In this role, he leverages his 10+ years of experience to develop cutting-edge initiatives for our firm.