Summer 2012 Supplement Manufacturing Trends
Summer 2012 Supplement Manufacturing Trends
If you're a supplement business owner, now is probably the time to start doing your homework on the summer 2012 supplement manufacturing trends. Here is where you can count on the experience and knowledge of our team to help you either expand your product line by manufacturing a new product or improving an existing formula of yours based on the latest research. Keep that in mind, as you read this article and decide how to improve your business during the upcoming season.
More Organic Supplements!
SPINS Trendwatch 2012 showed that demand amongst consumers for organically manufactured supplements will continue to growing during the summer months. The number of new organic supplement product launches has been growing steadily over the years, from 500 in 2009 and 2010 to over 800 in 2011. Some of the things that make organic supplements unique include:
- They are free from pesticides and other chemical residues that can be found in non-organic supplements.
- They are also manufactured under more stringent quality control standards making them a more popular consumer choice.
- Sales of organic supplements can be 2 to 3 times more than that of their non-organic counterparts, depending on the channel. 1
As temperatures rise during the summer months, your customers will need an extra boost of energy to help them juggle work and summer holiday activities. So how can you help your customers beat the summer heat? By formulating your own line of energy shots! Energy shots' popularity has grown over the past two years, says Trendwatch 2012. 2 2011 saw the highest sales of energy shots and according to their report, trends are likely to continue. Below we have listed out why energy drink manufacturing might be an attractive option for you:
- Energy shots are easy to carry.
- They contain a conveniently portioned serving of energy and perfectly suit the busy lifestyles of today's generation.
- Some of the more common ingredients to include in energy shots are B vitamins, taurine, ginseng and guarana. 3-5
More People Paying Attention to Cognitive Health!
Unfortunately for some of us, there's no time to kick our shoes off and relax during the summer months. Pressure to perform at our jobs is high as companies try to maintain profits by cutting down costs. Cognitive health supplements can provide workers with the support they need to perform under stress.
Those who are retired or near retirement are also purchasing health supplements to support age-related cognitive health. Many research studies already support the use of certain nutraceuticals that support brain health, particularly cognitive functions. More research is likely to drive trends and boost sales of cognitive health supplements. Ingredients to include may range from blueberry extracts to Phosphatidylcholine8, Huperzine A9, vitamin B12 and folate. 6-8
More Ways to Lose Weight!
The weight loss category is booming throughout the year, but summer is the time consumers are more conscious about losing weight. Beyond the health concerns associated with being overweight, maintaining a slim and trim figure also boosts confidence and a better self-image. The African mango, popularized by Dr. Oz two years ago, has been gaining in popularity amongst consumers. Backed by three separate clinical trials that show effective weight loss results, the African mango has great potential as a key component in weight loss supplements. Other ingredients include green tea, capsaicin, conjugated linolenic acid (CLA), and dietary fiber. 9-11
More People Paying Attention to Digestive Health!
Hot weather, sleepless nights, stress and wrong eating habits can add up to gastrointestinal issues. The incidence of digestive disorders is rising and more consumers are using probiotics to help support their digestive health. Compared to 2010, probiotic supplement product launches doubled in 2011 mainly because consumers are now aware of probiotics and their key benefits for digestive health. Statistics from the National Institutes of Health show 60 to 70 million Americans are affected by digestive distress. 12
Supporting digestive health can also positively impact immune health since 70 percent of the immune system is in the digestive tract. According to Frost & Sullivan, a global market research company, fructans, mannan-oligosaccharides, galacto-oligosaccharides, resistant starch and maltodextrins are some of the more popular ingredients in digestive health aids. Digestive enzymes include proteases, lipases, carbohydrases, lactases. 13
More Protein Powders!
Summer weather is conducive for exercise. You can expect health enthusiasts to buy more protein powders, multi vitamins, pre- and post-workout supplements, hydration drinks and even condensed green superfood powders for nutritious smoothies. 14
Partner With Us for Your Summer 2012 Supplement Manufacturing Needs!
Nutraceutical companies can benefit from NutraScience Labs' best-in-class, turnkey graphic design, packaging, and order fulfillment services. Call (855) 492-7388 to speak to one of our Production Specialists about how we can help you meet your summer 2012 supplement manufacturing needs. Or, you may submit your request to receive a free nutraceutical manufacturing quote in 48 hours or less!
3. Oxford Journals, Medicine, Evidence-based Compl. and Alt. Medicine, Volume 7, Number 3, Pp. 279-282.
4. Int J Sport Nutr Exerc Metab. 2006 Oct;16(5):453-84.
5. Am J Chin Med. 2009;37(6):1139-52.
6. J Nutr. 1995 Jun;125(6):1484-9.
7. Pharmacol Biochem Behav. 2003 Jun;75(3):675-86.
8. Clinical Chemistry. 2007;53:326-333
9. Am J Physiol Regul Integr Comp Physiol 292: R77-R85, 2007.
10. American Journal of Clinical Nutrition, Vol. 85, No. 5, 1203-1211, May 2007
11. Nutr Rev. 2001 May;59(5):129-39.
About the Author: Andrew Goldman
Andrew Goldman is the Vice President of Marketing for NutraScience Labs. In this role, he leverages his 10+ years of experience to develop cutting-edge initiatives for our firm.