Summer 2013 Supplement Manufacturing Trends
Summertime tends to be a fun, yet hectic, time for many consumers. Planning weekend getaways, trips to the pool or beach and hosting barbeques leaves little time for them to take care of themselves. Therefore it’s imperative that brand owners, like, you, provide them with convenient and effective supplement options.
While we’re still a few months away from the official start of summer, it’s not too early for you to start planning how you’re going to improve your existing formulas based on the latest industry research or what new products you want to add to your line. With that being said, the following are the Summer 2013 Supplement Manufacturing Trends we believe will dominate:
Healthcare Products for Men – A December 2011 Mintel report identified females and senior citizens as the main drivers of vitamin and supplement sales. 1 But according to a study conducted by The NPD Group, a market research firm headquartered in Port, WA, men are concerned about their looks and are willing to invest in healthcare products. According to the study, 7 in 10 men are buying face and skincare products for their own personal use. Sales figures seem to be consistent with the study, as there was a 6 percent increase in the amount of body and face supplement products purchased by men between January and July 2012. 2 In addition to skincare products, you may want to think about adding multivitamins, antioxidant supplements, weight loss aids, pre- and post-workout supplements, protein powders, omega-3 supplements and muscle builders to your line.
Weight Loss Aids – Summertime is typically the time of year when consumers want to look and feel their very best. You may want to consider introducing thermogenic supplements, muscle builders, fat burners and digestive aids to your product line. If you’re already selling these products, why not try giving them a summer makeover? Think about redesigning your packaging and labels that are eye-catching and convenient to grab. Another factor spurring consumer demand for weight loss aids is their understanding of the negative health impacts of carrying excess weight. 3
Immune Supporters – Summer is synonymous with outdoor parties, traveling and eating out – all of which can increase the risk of falling prey to related health concerns. Consider offering your customers immune-supporting supplements that include popular ingredients like Echinacea, astragalus, ginseng, turmeric and probiotics, which are popular for both digestive health and immune support. There are opportunities for entry-level products and more advanced probiotic formulas as consumers grow more savvy about the type of strain they need and the number of live cultures in the product. 4
Don’t Forget the Baby Boomers! – Baby Boomers are always on the lookout for supplements that will enable them to maintain their active lifestyles. Joint, heart and cognitive health supplements can help them do just that. Other potential product offerings include antioxidants, multi-vitamins, energy boosters and healthy aging products. Whatever you decide, make sure that you do not ignore this demographic! By the year 2040, 20 percent of the population in the United States will be 65 or older!
Stress Support and Energy Boosters – The winter and spring months can be a stressful time for consumers. By the time summer rolls around, they’re searching for supplements that contain ingredients that will help them relax. Popular ingredients include chamomile, passion flower, valerian root and L-theanine, an amino acid found in green tea that helps produce relaxation benefits. 5
“Cleaner” Supplements – Other trends for the summer include “cleaner” products that are not only free of allergens, gluten and other unwanted substances, but made from all-natural ingredients. 6
Innovative Products such as time-released capsules. According to private label store brands, products that offer a delayed or time-released delivery system have grown in popularity amongst consumers. 7
Condition-Specific Supplements – While on the road and vacationing, consumers may not have time prepare healthy meals and stick to their diets. Convenient and portable nutritional supplements can help fill the nutritional gap. In fact, this may be true the whole year round and today, there are more reasons than ever for consumers to turn supplementation and even condition-specific supplements. Diminishing healthcare benefits and escalating medical costs make supplements a convenient, low-cost option for promoting health and keeping the doctor away. Not just this summer, but throughout the year, you can offer your customers a wide range of nutritional supplements from healthy aging and heart health to prostate health, menopause, and more.
Meet the Nutritional Needs Of Your Customers This Summer By Partnering With NutraScience Labs!
Are you ready to meet the nutritional needs of consumers this summer? If so, now is the time to contact NutraScience Labs! All of our capsules, tablets and powders are manufactured in a state-of-the-art facility that is GMP Certified, so you can rest assured that your finished products are of the highest quality. Take advantage of our in-house label and packaging design and fulfillment services and save money and time so you can go to market with your products faster than the competition.
For more information about our world-class, turnkey manufacturing solutions, call (855) 492-7388 to speak with one of our Production Specialists or submit your request to receive a free nutraceutical manufacturing quote in 48 hours or less!
6. Private Label Store Brands, February 2013, Vitamins and Supplements: Upward Bound.