Supplement Marketing Strategies: 4 Tips for Leveraging One of Your Biggest Assets
So you've started your dietary supplement company and your first product officially gone into production. Now what? Among other things, now is the perfect time to make sure that all of your supplement marketing ducks are in a row - including your strategy for meeting your customer's needs.
Your Customers a.k.a One of Your Company's Most Important Assets
Whether you're launching your first product or growing out your second or third product line, the support of and feedback of your customers is one of the most powerful assets that your business (or any other business) can have in its corner - what your customers' think of you, tops the list of marketing ideas for supplements that need to be leveraged.
4 Tips for Making the Most of Your Supplement Company's Customer Base
Tip #1: Build, nurture, and grow your community.
You might wonder how nurturing existing customers will help you market your supplements better, but remember some of the most successful dietary products and brands (as well as ordinary products and brands) are the ones that have built a community of customers and enthusiasts.
Now, it's absolutely necessary to note that more likely than not, you're not going to be able to build a community around your brand overnight. That said, there's no reason why you can't start planting and tending the seeds to long-term growth and success – which leads us to points 2, 3, and 4.
Tip #2: Always be willing to listen to what your customers have to say.
From the first customer to the million and first customer - your customers have the potential to be your harshest critics, most ardent supporters, and your most valuable asset.
Being able to encourage, collect, and evaluate customer feedback (both good and bad) is key when it comes to ensuring the supplements you're making are actually meeting the needs of the consumers they've been crafted for. A keen ear to the ground can always help you come up with better marketing ideas for your product.
Tip #3: Establish the best channels for conversation.
In order to be a good listener, you have to give people an effective way to get in touch. What's the best way to encourage customers to get in touch? Well, technically that all depends. Factors like the size of your team, your budget, and how your customers are should help dictate which options may be right for your supplement brand.
In today's increasingly social media-centric environment, having robust and responsive social media accounts can go a long way. That said, a traditional "Contact Us" stand-by like a dedicated phone number and email address (that is also responsive and timely) remain viable operations for most 21st century companies.
Tip #4: Customer loyalty is valuable and worth rewarding.*
*Of the four tips that we've listed, we've gone ahead and thrown an asterisk on the end of this one because even though valuing customer loyalty is important, there's no universal "right" ways to go about thanking customers for their loyalty and support.
That said, some of today's more popular options include things like membership programs, points/discount systems, and other similar promotions.
Ultimately, finding the right method for your company and your customers will depend a number of different factors including things like who (exactly) your customers are, what they're looking to get from your products, the supplement products that you're manufacturing, the size of your loyal customer base - and the list goes on.
The bottom line...
Your customers are one of your most valuable assets. In today's consumer driven economy, choosing to overlook or ignore their voices, needs, and enthusiasm is choosing to put your company and your brand at a disadvantage.
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About the Author: Melissa DellaBartolomea
Melissa DellaBartolomea was the resident Content Marketing Specialist at NutraScience Labs from February 2016 to July 2018. Driven by a passion for the world of written, visual, and digital media, she's dedicated herself to keeping up with all things nutraceutical. From ingredient insights to the latest in contract manufacturing regulations and trends, her mission is to provide our readers (like you) with the stories and knowledge they need to fuel long-term growth and nutraceutical industry success.