Understanding why people are looking to buy a product is just as important as knowing what that product its.
When it comes to launching an awesome new product -knowing who’s going to be looking to buy your supplement and why can be the difference between a successful new venture and a one-time side project.
Identifying Supplement Consumer Trends (With Some Help)
Thankfully for us, there are a ton of excellent resources out there for budding and seasoned supplement entrepreneurs looking to take their efforts to the next level.
One of our personal favorites is the annual consumer survey published by Council for Responsible Nutrition (CRN). Even though they haven’t released the entirety of the 2017 survey, the statistics that they have released can offer us some excellent insight into what’s important to the average American supplement taker.
The Top 7: Why American Consumers Are Taking Supplements
According to this year’s survey, which worked with a sample of 2,001 American adults over the age of 18, and impressive 76% reported taking dietary supplements regularly.
Among those who considered themselves supplement users, they found that these were the seven most popular reasons for taking dietary supplements:
- #7 – Healthy Aging (21%)
- #6 – Heart Health (22%)
- #5 – Bone Health (23%)
- #4 – Immune Health (24%)
- #3 – Energy (28%)
- #2 – Fill Nutrient Gaps in Diet (30%)
- #1 – Overall Health/Wellness (40%)
So – what can we do with this information? For starters, it has the potential to serve as an excellent jumping off point for entrepreneurs looking to figure out what kind of supplement they’d want to craft.
For those with existing supplement products that fall into one or more of these seven categories, some great questions to consider are: Am I shinning the spotlight on the right aspects of my supplement product? Am I maximizing my marketing and sales potential by focusing on the characteristics that have consumer appeal?
Finding success in 2018 and beyond means analyzing trends, knowing your audience, and being ready to make growth-driven decision.
Do surveys and statistics like these influence your decision making and business strategies? Share your thoughts with us in the comments below!