Earlier this month, we took a closer look at the data from Council for Responsible Nutrition’s (CRN’s) latest Supplement Consumer Survey. Every year, CRN offers up some incredible supplement insights. What’s our favorite tidbit? The list of that year’s most popular supplements (as taken and chosen) by current supplement users.
Since 2000, CRN has published this annual consumer survey. For this year’s survey, CRN turned to Ipsos Public Affairs to poll a national sample of 2,007 adult consumers aged 18 and older living in the US.
After the results were tallied, 2016’s benchmarks were established and published in late October of 2016.
When it comes to the most popular dietary supplement categories (from a consumer’s choice standpoint), here are the top five 2016 favorites:
The Most Popular Dietary Supplement Types (As Chosen by Consumers) in 2016
In total, the CRN survey highlights the top 12 supplements/supplement categories as chosen by regular supplement users in the US.
What’s one key takeaway for any nutraceutical entrepreneur? All 12 front runners support another key set of statistics presented by the survey – the “top reasons for supplement use among supplement users ”.
According to the 1,430 “regular” supplement users included within the survey group, the top three reason for taking supplements were as follows:
- “Overall health/wellness benefits”
- “To fill nutrient gaps in my diet”
Other reasons that made the top ten included bone & joint, gut, immune, and cardiovascular health as well as aging.
Is your supplement brand listening to what supplement consumers are saying?
Both as standalone ingredients and in new and relevant formulations, these are just a few of the ingredients that supplement users are literal coming forward and acknowledging having a preference for.
Likewise, the categories that many of these ingredients fall into support some of the top consumer-provided reasons for taking dietary supplements in the first place. For potential or current supplement brand owners looking for direct, it’d be tough to find anything better!
So much of what we saw happen in 2016 (and much of what we’ve seen in 2017 so far) suggests that the trends like health and beauty, aging, and energy will play a significant role in shaping the nutraceutical marketplace in 2017.
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