A Deep Dive into the Resveratrol Supplement Market
Resveratrol supplements have become popular among fitness enthusiasts, healthy agers, and the overall consumer market – thanks to their high antioxidant content and phenolic benefits. Market research shows excellent opportunities for supplement brand owners to capitalize on resveratrol’s growing demand. Let’s dig deeper into this.[i]
First, What’s Resveratrol and Why the Buzz?
Resveratrol, as mentioned before, is an actively used antioxidant in the market today. It is found naturally in berries, red grapes, peanuts and especially in the herb Japanese knotweed. Resveratrol gives an antioxidant boost and may help with weight management, reducing exercise-related inflammation, signs of aging, and more. Resveratrol supplements can serve as a great tool to support overall health and wellness when paired with proper diet and exercise.[ii]
A Deep Dive into the Resveratrol Market
Resveratrol wasn’t this popular for many years, though it was initially isolated in 1939. The discovery of Resveratrol was published 60 years later. Its suggested benefits have been the basis for many researchers’ work dedicated to finding out its activity associated with health.
The global resveratrol market showcases promising growth, which is only expected to go up in the near future. This growth has been attributed to the increasing consumer concern about long-term health and a critical inclination toward the benefits of antioxidants. Moreover, the inclusion of antioxidants in products is increasing, driving major innovations in the way antioxidants are marketed.
In a vast ocean of antioxidants, resveratrol is exclusive as it contains a number of compounds and has actions beyond just helping prevent oxidation.[iii] [iv] The growing demand for natural supplements is expected to drive the global resveratrol market.
Let’s Look at How the Demand for Natural Products Affects Resveratrol Sales
Consumers prefer supplements derived from natural sources. Moreover, natural resveratrol sourced from Japanese knotweed (the richest natural source) and well as a couple of select other sources, is fueling the rapid growth of the resveratrol market. Asia, Europe, and North America have demonstrated high production and consumption of resveratrol.[v]
What’s the US market for Resveratrol?
The United States is one of the leading consumers of resveratrol, owing to the high demand for dietary supplements in the country. With growing innovation and the increasing supplement brand owners’ interest, the resveratrol market is expected to expand. The maximum share of the resveratrol market has been attributed to its use in making cosmetics and dietary supplements.
The global resveratrol market, growing at a CAGR of 7.9%, is expected to reach $115.7 million by 2028, and the resveratrol market share for the US is set to touch 40.6% by 2026.[vi] [vii] Even the interest of online customers is growing rapidly for resveratrol supplements. Data from Keyword Tool shows that the search for the keyword ‘resveratrol supplements’ has seen an increase of +41% in the last 12 months.
Additionally, keywords like ‘natural resveratrol’, ‘resveratrol supplement amazon’, and other resveratrol related keywords have increased searches up to +120%.
Educating consumers about the benefits and importance of resveratrol is further expected to fuel the growth of the Resveratrol market.[viii]
Natural Vs. Synthetic Resveratrol
Resveratrol is sourced naturally from Japanese knotweed, yeast fermentation and grape extracts. These sources constitute natural resveratrol.[ix]
Synthetic resveratrol, on the other hand, is chemically produced using a four-step decarbonylative process known as the Heck reaction. Though the result is a resveratrol compound, the yields have been poor, leading to several studies and experiments to discover ways to increase the output.[x] In addition, research indicates that trans-resveratrol—the form found in natural sources—is more bioactive and preferred of synthetic cis- sources.
Market research suggests that the demand for supplements made from natural resveratrol is likely to increase due to the growing awareness about the benefits of natural or organically sourced ingredients among consumers.[xi] As of now, the preferred sources for the popular resveratrol supplements in the US are Japanese knotweed or Polygonum cuspidatum (its root extracts), Grape wine (Vitis vinifera) or red wine extracts rich in resveratrol and other polyphenols—although a yeast fermented source is up and coming.[xii] Supplement forms of resveratrol are gaining traction as its availability from food sources does not cover the need.[xiii]
What Benefits Does Resveratrol Offer to Consumers?
Let’s look at a few benefits that resveratrol offers:
- Antioxidant properties for overall wellbeing
- Promotes immune health
- Positively impacts cognitive health
- Reduction of inflammation due to over exercising
- Positively influences skin health
- Supports a healthy heart
- Supports weight management[xiv]
What Can Positively Influence Resveratrol Sales in the Consumer Market?
As a supplement, resveratrol may offer a full range of health benefits to your consumers. Resveratrol supplement sales are likely to be influenced by the quality and the way it is marketed and presented to the consumers. Increasing consumer knowledge through leading marketing channels can also contribute to growing sales.[xv]
How can NutraScience Labs Help with Manufacturing Good Quality Resveratrol Supplements?
With over 120 years of industry experience, the staff at NutraScience Labs has provided over 2,300 new and existing dietary supplement companies with comprehensive nutraceutical manufacturing, packaging, label design, and order fulfillment solutions. With manufacturing minimums starting at only 1,500 bottles, we can custom manufacture resveratrol supplements in state-of-the-art cGMP and ISO Certified laboratories in the United States.
Ready to learn how we can help you create high-quality resveratrol supplement products? Call 855-492-7388 to speak to one of our representatives or send us your request to receive a free supplement manufacturing price quote.