Cranberries Offer Natural Support for Urinary Tract Health
Women are often more interested in urinary tract health than men.
Cranberries have been used to support urinary tract health for hundreds of years. Modern science has only recently been able to understand the benefits of cranberries that may prove useful in supporting urinary tract health. The first study on cranberries was conducted in 1984, which suggested that bio-active components in cranberries may actually benefit the urinary tract. It was not until 1998, however, that a study published by the Journal of Urology and led by Dr. Amy Howell, provided the first visual observation of a benefit to urinary tract health when cranberry juice was consumed. Components in cranberry juice called proanthocyanidins (PACs) are thought to be the active constituents of that fruit. PACs are also found in green tea, chocolate, blueberries, grapes and apples, but the PACs found in cranberries appear to be unique in their benefit to urinary tract health. 1
Later studies reported that the anti-adhesion properties of cranberry’s PACs last up to 10 hours after consumption. Two eight-ounce glasses a day at a regular interval may serve as a round-the-clock anti-bacterial aid in the urinary tract to help prevent bacterial adhesion and growth. 2
Natural Approach for Protection against Urinary Tract Infections
In light of convincing research studies showing how cranberry PACs promote urinary tract health, countries like France have approved health claims for products containing American cranberries (Vaccinium Macrocarpon) with a PAC content of at least 36 mg. This is extremely good news for the majority of women who have experienced urinary tract health concerns in their lifetime.
Market Potential for Cranberry Supplements
The North American cranberry, Vaccinium Macrocarpon, has the richest antioxidant value per gram, according to a study conducted by the United States Department of Agriculture which measured the antioxidant capacity of 100 common foods. 5 This lucrative, natural source of antioxidant potency will continue to drive the market potential for cranberry supplements.
Supported by independent scientific research for its health benefits cranberry supplements introduce a highly nutritive proposition for consumers. Cranberry PACs have shown potential benefits for dental health as well. 3
Frost & Sullivan’s U.S. Market for Nutritional Solutions in Women’s Health (October 2011) research analyzes the U.S. market for nutritional solutions for women in 2010. The report lists cranberry extracts amongst several strong contenders in the growing market for ingredients addressing women’s health. 4
Start Manufacturing Your Own Line Of Cranberry Supplements!
Supplement companies and marketers who have not yet considered adding cranberry supplements to their product lineup may want to consider contract manufacturing high-quality, PAC-potent, cranberry supplements as a daily advantage for health protection to your customers.
Find out how you can present cranberry’s unique health-promoting properties to your customers, providing them with this essential, natural approach to urinary healthcare. Call (855) 492-7388 to speak to one of our knowledgeable Production Specialists or submit your request to receive a free quote from us in 48 hours or less.
1. Cranberry Health Research Summary, The Cranberry Institute