Weight Loss Supplements Manufacturing Trends
Weight Loss Supplements Manufacturing Trends
The multi-million dollar weight loss supplements industry has grown by leaps and bounds over time as more consumers are looking for convenient, over the counter methods to help shed unwanted pounds. According to Euromonitor, the U.S. weight loss industry was worth $3.64 billion in 2009, and it is still one of the fastest growing segments of the nutritional supplement industry.
With almost two-thirds of America's population classified as being overweight, those looking to manufacture their own line of weight loss supplements can rest assured that demand for these products will continue to increase.
Who Typically Purchases Weight Loss Supplements?
Summer is typically the season when young adults (typically women, according the Center for Disease Control and Prevention) are looking for instant weight loss programs. According to a consumer survey conducted by Berkeley College, 41 percent of their students said they read SPAM emails advertising quick weight loss products. Of these, 18.5 percent actually purchased the products. (January 2010 issue of the Southern Medical Journal)
Since being overweight is associated with a variety of negative health effects, there is a large demographic of people who want to lose weight to improve their chances for good health.
The Business of Weight Loss Supplements - Recovering From A Tainted Image
The Federal Trade Commission (FTC) estimates that 4.8 million U.S. consumers purchased weight loss supplements that made fraudulent claims. In fact, frauds involving weight loss supplements rank first in the country's top ten frauds according to FTC. Since March 2009, the FDA had recalled 72 weight loss products from the market because they contained ingredients that were harmful to one's health.
These incidents highlighted the need for more science-based weight loss supplements and resulted in more scientific research being invested on herbs and nutrients that promote weight loss and are safe to use.
With the recent banning of ingredients such as Ephedra and Hydroxycut by the FDA, today's consumers of weight loss supplements are savvier than ever before. They use online outlets such as blogs, message boards and forums to learn about other people's experiences using weight loss supplements. From there they decide what weight loss supplement(s) best meet their needs.
To create an effective line of weight loss supplements that will help your customers achieve their dieting goals, it's important that your product promote the following benefits and contains the following ingredients:/
Promoting Fat Loss - Thermogenesis is a mechanism for weight loss that has attracted high consumer interest. Popular ingredients that work to expend calories include green tea, capsaicin and guarana. Green tea, in particular, is believed to increase fatty acid oxidation and increase the excretion of fat from the body.
Preserving Lean Body Mass - Conjugated linolenic acid (CLA) has shown good results in human studies for the reduction of body fat and preservation of lean muscle mass. Because of its high efficacy, the market for CLA is expanding. Research on apple polyphenols (APP) reveals that they may be used to reduce some types of fat, promote muscle recovery, and help suppress the appetite.
Promoting Satiety and Boosting Energy - According to the National Market Institute (NMI), 42 percent of dieters associated higher intake of fiber with weight loss management and 28 percent associated a greater intake of protein with the management of hunger. Fiber works to create a feeling of "being full", while a higher intake of protein (whey protein supplements) is associated with less hunger pangs. Cocoa extracts may also be used to help promote energy and satiety, according to a few research studies.
Contains Organic or Natural Ingredients - Organic weight loss supplements and natural weight loss supplements have high consumer appeal as they are perceived to contain purer ingredients with higher efficacy and safer manufacturing processes.
In addition to creating a product that contains high-quality ingredients, attractive labeling and packaging designs that appeal to customers is the best marketing tool and can help position a brand. It should be flashy enough to grab the attention of a prospective buyer. At the same time, the label should provide useful information to illicit an educated decision to purchase the product.
Manufacture Your Own Weight Loss Supplements With NutraScience Labs Today!
For more information on how you can manufacture a weight loss dietary supplement product with NutraScience Labs, call (855) 492-7388 to speak with one of our knowledgeable Production Specialists or send us your request to receive a free, no-obligation price quote in 48 hours or less.
About the Author: Andrew Goldman
Andrew Goldman is the Vice President of Marketing for NutraScience Labs. In this role, he leverages his 10+ years of experience to develop cutting-edge initiatives for our firm.