Weight Management Market Continues to Expand
Weight Management Market Continues to Expand
As a nation battling excess weight as an epidemic, Americans are obsessed with food and diet and yet statistics show we're getting bigger than ever. Over the past two decades, there has been a significant rise in the number of overweight individuals in the United States.
The latest figures show that:
- 70 percent of the adult population is overweight or worse.
- Since 1980, rates of overweight children and adolescents have also climbed.
- Today, 32 percent of school-age children and adolescents are overweight or worse. 1
It's a known fact that people gain weight when their caloric intake is higher than their caloric expenditure. But if you ask anyone who's responsible for weight gain, the answers are not so simple. Some people blame the fast food industry for deliberately "enticing" the public, particularly children, into eating unhealthy food that may even be "addictive", just to make a profit. Throw in other factors, like sedentary lifestyles, oversized portions, a propensity towards "junk" food and carbonated beverages and add to that a mixture of cultural, socio-economic, psychological, environmental aspects - and you have a disastrous recipe for weight gain. Genetics, or heredity, can also play an important role.
Media Campaigns to Combat Obesity
The increasing prevalence of overweight people has given rise to a number of media drives spreading awareness, its related health concerns and influencing consumers to make healthier lifestyle choices. Back in 2009, the Centers for Disease Control and Prevention (CDC) released Recommended Community Strategies and Measurements to Prevent Obesity in the United States: Implementation and Measurement Guide. 3 Michelle Obama's Let's Move campaign, launched in February 2010, was designed to end childhood obesity in one generation. 4 Partnership for a Healthier America reports pockets of progress and a marginal decline in childhood obesity rates as more American kids exercise and have greater access to healthier food options. 5 Change is needed and as more people become aware of the issues, they're seeking effective ways to lose weight, keep it off and sustain healthier lifestyles.
Expanding Opportunities for Supplement Business Owners
Whether it's for a better self-image or for better health, there is an increasing demand for weight loss management aids. Having a higher Body Mass Index (BMI) can have many negative health and lifestyle implications. 6 The rise in the overweight population, therefore, has opened up an immense opportunity for the supplement industry to provide consumers with an array of well-formulated weight loss supplements. Weight loss supplements are designed to work with a person's diet and exercise plan to support weight loss through fat oxidation, satiety, blocking the digestion of fats or carbohydrates or suppressing the appetite.
Armed with knowledge of ingredients and their workings in the body, consumers are ready to make weight loss supplement choices that suits their weight loss program. Americans prefer to make their own choices on health and lifestyle which is one reason why nutritional and herbal supplements have done so well in the market in the last decade. Surveys show that of those who made a serious attempt at weight loss, nearly 34 percent have tried weight loss supplements. The use of dietary supplements for weight loss is common and people are willing to invest their hard-earned money in products they believe would help them lose weight. 7
According to Markets and Markets, the global weight loss and diet management products and services is estimated to be worth $671.8 billion by 2015. Growth is expected at a Compound Annual Growth Rate (CAGR) of 11.5 percent from 2010 to 2015. 8 Packaged Facts' Weight Management Trends in the U.S. predicts the weight management market will reach nearly $41 billion by 2016. 9
According to Natural Standards, a reputable authority on natural weight loss ingredients, the following exhibit positive evidence from research to support their use: 10
- Hydroxycitrate, Hydroxycitric Acid or HCA may work as a fat blocker or thermogenic agent to help reduce appetite.
- Chitosan may help reduce fat absorption.
- Whey protein may help to support feelings of satiety.
- Beta glucan may help to support healthy blood sugar.
- Conjugated Linoleic Acid or CLA may help reduce body fat although studies are mixed.
- Glucomannan is a fiber that may help reduce the absorption of carbohydrates. It is considered effective for supporting healthy blood sugar levels.
- African mango seed fiber has been touted to reduce cholesterol absorption, promote weight loss and help control diabetes.
Popular delivery methods for supplements designed to support healthy weight loss include capsules, tablets, and powders.
Call (855) 492-7388 now to speak with one of our Production Specialists and learn how our knowledgeable and experienced team can help you create a product designed to meet the health needs of this market. Or, if you already know your product requirements and/or have an existing formulation to work off of, you may submit your request to receive a free nutraceutical manufacturing quote in 48 hours.
In addition to providing best-in-class supplement manufacturing services, we also offer in-house label and packaging design and order fulfillment services for your convenience!
About the Author: Andrew Goldman
Andrew Goldman is the Vice President of Marketing for NutraScience Labs. In this role, he leverages his 10+ years of experience to develop cutting-edge initiatives for our firm.