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What's New in Nutraceutical Trends?
Last updated: May-6,2021

What's New in Nutraceutical Trends?

The following is an excerpt from an article recently published on WholeFoodsMagazine.com and written by NutraScience Labs' Senior Director of Product Innovation, Gene Bruno, MS, MHS, RH(AHG). Please click here to be taken to WholeFoodsMagazine.com to read the full article.

Anyone in the dietary supplement industry can attest to the impact of the COVID-19 pandemic on the dramatic sales increase of dietary supplements. Sales were $48 billion in 2019, then grew to $52 billion in 2020, and are projected to reach $58 billion this year [i]. Among these increased sales, there are specific product categories with particularly promising sales trends. This includes collagen peptides, immune supplements, and stress supplements.

Collagen Peptides

In 2019, the global collagen peptides market size was $3.2 billion, and it is expected to reach $4.3 billion by the end end of 2026, with a CAGR of 4.4% during 2021-2026 [ii].

Collagen is the main structural protein found in the skin and other connective tissues. This protein is vital to our good health. It makes up 25% to 35% of the whole-body protein content. Along with a couple of other key structural proteins, collagen is responsible for skin strength and elasticity. When collagen degrades, it leads to the wrinkles that accompany aging.

Collagen peptides are small chains of collagen protein that have been broken down (hydrolyzed) from larger collagen protein chains. This smaller collagen peptide chain is better absorbed. For example, a collagen peptide called Verisol was shown to be particularly well-absorbed and detectable in several organs and tissues, including the skin.[iii] There are also other collagen peptide materials with solid human clinical research to support their efficacy. These materials include Naticol [iv] and Biocell [v].

Immune Supplements

The global immune supplements market size was $16.3 billion in 2019 and is projected to reach $29.4 billion by 2027, exhibiting a CAGR of 7.4% during the forecast period [vi].

Immune defenses may be divided into two broad categories: innate and adaptive.

Innate immunity is the early phase of host response to infection, in which innate mechanisms recognize and respond to the presence of a pathogen. Innate immunity is present in all individuals at all times, does not increase with repeated exposure to a given pathogen, and discriminates between a group of related pathogens.

Adaptive immunity is the response of antigen-specific lymphocytes to antigen, including the development of immunological memory (e.g. antibodies). Adaptive immune responses are generated by the clonal selection of lymphocytes. Adaptive immune responses are distinct from innate and nonadaptive phases of immunity, which are not mediated by the clonal selection of antigen-specific lymphocytes.

Stress Supplements

According to SPINS data, U.S. stress supplement sales (including mood and sleep support) increased by 35% from 2019 to 2020. Specifically, U.S. mass and natural channel sales of these supplements reached almost $400 million from January to July 2020, compared with $294 million for the same previous period in 2019 (21).

There is a broad range of different nutraceuticals that can effectively address stress, mood, and sleep issues.

For more information about collagen, immune, and stress support supplements, head over to WholeFoodsMagazine.com to read my full article!

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References

[i] Hein I. Vitamin Sales Skyrocket in the Pandemic, but Buyer Beware. March 02, 2021. Retrieved April 26, 2021 from https://www.medscape.com/viewarticle/946726.

[ii] Global Collagen Peptides Market Trend 2021-2026 With Top Countries Data Industry Size, Share, Business Growth, Revenue, Trends, Market Demand Penetration and Forecast | With Covid 19 Analysis. Tuesday, February 16th 2021. Retrieved April 26, 2021 from https://www.ktvn.com/story/43361968/global-collagen-peptides-market-trend-2021-2026-with-top-countries-data-industry-size-share-business-growth-revenue-trends-market-demand-penetration

[iii] Watanabe-Kamiyama M, et al. Absorption and effectiveness of orally administered low molecular weight collagen hydrolysate in rats. J Agric Food Chem 27-1-2010;58:835-41.

[iv] Dutein L, Roussel CQ, Bruno-Bonnet C, Lacour JP. Effect of Low Dose Type I Fish Collagen Peptides Combined or not with Silicon on Skin Aging Signs in Mature Women. JOJ Case Stud. 2018;6(4) ID.555692.

[v] Schwartz SR1, Park J. Ingestion of BioCell Collagen(®), a novel hydrolyzed chicken sternal cartilage extract; enhanced blood microcirculation and reduced facial aging signs. Clin Interv Aging. 2012;7:267-73.

[vi] Immune Health Supplements Market Worth USD 29.40 Billion at 7.4% CAGR; Rapid Changes in Lifestyles to Bolster Growth, says Fortune Business Insights™. October 27, 2020. Fortune Business Insights. Retrieved April 26, 2021 from https://www.globenewswire.com/news-release/2020/10/27/2115103/0/en/Immune-Health-Supplements-Market-Worth-USD-29-40-Billion-at-7-4-CAGR-Rapid-Changes-in-Lifestyles-to-Bolster-Growth-says-Fortune-Business-Insights.html.

May 6th, 2021

About the Author:

 
Gene Bruno

Gene Bruno, MS, MHS, RH(AHG) - Mr. Bruno possesses over 40 years of dietary supplement industry experience. With a Master's degree in nutrition and a second Master's degree in herbal medicine, he has a proven track record of formulating innovative, evidence-based dietary supplements. Mr. Bruno currently serves as both the Senior Director of Product Innovation at Twinlab Corporation and Professor of Nutraceutical Science at Huntington University of Health Sciences.