Reason Behind the Increasing Popularity of Wheatgrass Supplements
Consumers around the globe are becoming more health conscious. This, coupled with increased awareness about dietary supplements and disposable income among consumers, has led to a rapidly growing global dietary supplement market. As a result, the global dietary supplement market has reached a whopping $155.2 billion in 2022 and is likely to reach $220.8 billion by 2027, growing with an estimated CAGR of 7.3%.[i]
Being a rich source of micronutrients and dietary fiber, wheatgrass – freshly sprouted leaves of a wheat plant – is commonly regarded as a superfood with a plethora of health benefits. As a result, the demand for wheatgrass supplements also continues to grow as the global dietary supplement market expands.[ii]
Wheatgrass supplements: Health benefits and global market
Also colloquially known as “green blood” because of its characteristic green hue, wheatgrass is a rich source of a variety of nutrients, including iron, calcium, magnesium, proteins, and vitamins A, C, E, and K. Consumed on its own, in combination with different foods and beverages, or as supplements in capsule and tablet form, this superfood has been shown to promote numerous health benefits, including digestion, immunity, cognition, and much more.
Due to the plethora of health benefits it offers, the global wheatgrass market is expected to grow at a CAGR of 11.14% during 2022-2027 and an expected CAGR of 5%.[iii]
Rising Consumer Interest and Demand for Wheatgrass Supplements
The increasing awareness about the health benefits of wheatgrass and the rising popularity of wheatgrass supplements is evident in the search trends across the USA. There is also an 11% rise in the average search volume for wheatgrass on YouTube, indicating that people are trying to learn about the uses and benefits of wheatgrass.
Moreover, Amazon search trends indicate a 20% rise in people looking for wheatgrass supplements and a 33% increase in the number of people searching for wheatgrass capsules.
These trends indicate that people are not only interested in learning about wheatgrass supplements but are in the market as potential customers looking for the right supplements.
This average upward search trend for wheatgrass supplements in the USA aligns with the current global market trends, where the USA is one of the highest-grossing markets for wheatgrass products and supplements. As a result, the US wheatgrass supplements market is expected to reach $52.2 million by 2031, with over 80% of the revenue coming from powdered wheatgrass products and supplements.[iv]
Leading market players like Now Foods, Pines International, Synergy Natural, Nutriblade, and My Protein have been quick to capture the market, introducing wheatgrass supplements for household applications – serving more than 60% of the wheatgrass supplement customers. As a result, the top 10 players currently hold 45% of the global wheatgrass market.[v]
This, however, also presents a unique opportunity for your company to benefit from this growing market and introduce wheatgrass products that meet the organic food demands of health-conscious customers. Moreover, combining wheatgrass with other ingredients to build a clean-label organic wheatgrass product range can also help you capture the existing and emerging markets and dominate the competitive landscape.[vi]
Bringing wheatgrass supplements to the market
Building a product portfolio should be your first step while bringing your wheatgrass supplements to the market. This starts from sourcing of raw materials and manufacturing practices that adhere to all the rules and regulations to packaging and a supply chain with minimal environmental impact. Moreover, introducing innovative wheatgrass supplements, in the form of powders and beverages or combination with other ingredients for enhanced health benefits, can also help you ensure long-term sales in different markets and differentiate yourself in the competitive landscape.[vii]
How can NutraScience Labs help?
Brand owners looking to capitalize on the exceptional growth of the global wheatgrass market will want to work with an experienced and qualified contract supplement manufacturer.
At NutraScience Labs, our mission is to provide nutraceutical brands with best-in-class manufacturing, packaging & label design, and order fulfillment services. We have custom manufactured high-quality dietary supplements for more than 2,300 brands worldwide and possess more 120 years of industry experience. We offer competitive price quotes and lead times to our clients and will work with you every step of the way to ensure your capsule, tablet or powder is manufactured to your exact specifications.
Call us today at (855) 492-7388 to speak with one of our knowledgeable production specialists or send us your request to receive a free supplement manufacturing price quote.